SEO Executive

Identixweb Pvt Ltd; Surat; On-site; INR 400,000 - 680,000; Full time

Job summary

Identixweb Pvt Ltd is seeking an experienced SEO Specialist to manage and improve optimization strategies for company and client websites. You will drive on-page, off-page, and technical SEO to boost organic traffic and search rankings.

Responsibilities include conducting audits, keyword research, content optimization, and updating metadata, URLs, and internal links. You will collaborate with writers and developers to implement SEO best practices and report results using GA4 and Google Search

Qualifications

• 3–5 years of hands-on SEO experience.
• Strong expertise across on-page, off-page and technical SEO.
• Experience with CMS like WordPress.
• Proficient in analytics and reporting.
• Ability to derive actionable insights from SEO data.

Responsibilities

• Plan and execute on-page, off-page, and technical SEO strategies.
• Conduct audits and identify opportunities for improvement.
• Perform keyword research, competitor analysis, and content gap analysis.
• Optimize metadata, URLs, internal linking, and landing pages.
• Build ethical link-building strategies to boost domain authority.
• Monitor performance with GA4, GSC, and other SEO tools.
• Provide actionable SEO recommendations in reports.
• Collaborate with content writers and developers on SEO best practices.
• Improve rankings, organic traffic, and lead generation.
• Manage technical SEO tasks like sitemaps, robots.txt, canonical tags, redirects, schema markup, Core Web Vitals.
• Stay updated with Google algorithm changes.

Skills

On-Page SEO

Off-Page SEO

Technical SEO

Keyword Research

Content Optimization

Link Building

Google Analytics GA4

Google Search Console

CMS / WordPress

HTML/CSS basics

SEO Reporting

Tools

Ahrefs

SEMrush

Screaming Frog

Moz

Google Analytics

Job description

We are looking for an experienced SEO Specialist to manage and improve search engine optimization strategies for company and client websites. The ideal candidate should have strong expertise in on-page, off-page, and technical SEO, keyword research, content optimization, and website performance analysis to drive organic traffic, improve search rankings, and achieve business goals.

• Plan and execute on-page, off-page, and technical SEO strategies.
• Conduct website audits and identify SEO improvement opportunities.
• Perform keyword research, competitor analysis, and content gap analysis.
• Optimize website content, meta tags, URLs, internal linking, and landing pages.
• Build and execute ethical link-building strategies to improve domain authority.
• Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
• Prepare SEO performance reports with actionable recommendations.
• Work closely with content writers and developers to implement SEO best practices.
• Improve website rankings, organic traffic, and lead generation.
• Manage technical SEO activities, including crawling, indexing, XML sitemaps, robots.txt, canonical tags, redirects, schema markup, and Core Web Vitals.
• Stay updated with Google algorithm changes and industry best practices.

Skills & Requirements

• 3-5 years of hands-on experience in SEO.
• Strong expertise in On-Page SEO, Off-Page SEO, and Technical SEO.
• Good knowledge of Basic SEO, Advanced SEO, and Technical SEO concepts and implementation.
• Hands-on experience with Google Analytics (GA4), Google Search Console, and SEO tools such as Ahrefs, SEMrush, Screaming Frog, or Moz.
• Experience with WordPress or other CMS platforms.
• Basic understanding of HTML, CSS, and website structure.
• Strong knowledge of keyword research, content optimization, link-building, and SEO reporting.
• Ability to analyze SEO data and provide actionable insights.
• Excellent communication, analytical, and problem-solving skills.

Required Skills

Search Engine Marketing (SEM) Off-Page SEO & Link Building Technical SEO On-Page SEO Optimization Google Analytics Content Optimization & SEO Writing Keyword Research & Analysis CMS Management Search Engine Optimization (SEO)