SEO Executive | Technical SEO & Strategy

SourceDesk; North 24 Parganas District; On-site; INR 420,000 - 620,000; Full time

Benefits offered by this job

5-day work week

Exposure to international clients

Access to leading SEO tools

Job summary

SourceDesk is seeking an SEO Executive with 2-4 years of hands-on experience across Technical SEO, Website Analysis, SEO Audits, On-Page SEO, Off-Page SEO, Link Building and SEO Strategy. You will analyze websites, identify opportunities, and implement strategies to improve organic visibility.

The role collaborates with content and development teams to optimize architecture, fix crawlability issues and monitor performance using industry tools.

Qualifications

• 2-4 years of hands-on SEO experience.
• Strong knowledge of Technical, On-Page, Off-Page SEO and Link Building.
• Experience with SEO audits and strategy development.
• Ability to conduct keyword research and competitive analysis.

Responsibilities

• Develop and execute comprehensive SEO strategies.
• Create SEO plans covering Technical, On-Page, Off-Page, Content, and Link Building.
• Conduct competitor and market analysis to identify ranking opportunities and gaps.
• Develop keyword strategies based on search intent and objectives.
• Monitor search engine updates and adapt strategies.

Skills

SEO experience 2-4 yrs

Technical SEO

On-Page SEO

Off-Page SEO

Link Building

SEO Audits

SEO Strategy

Keyword research

Analytics tools

Education

Bachelor's degree (Marketing/Digital Marketing/Business/CS)

Tools

Google Search Console

Google Analytics

SEMrush

Ahrefs

Screaming Frog

Job description

We are looking for a skilled and results-oriented SEO Executive with 2-4 years of hands-on experience in Technical SEO, Website Analysis, SEO Audits, On-Page SEO, Off-Page SEO, Link Building, and SEO Strategy.

The ideal candidate should have a strong understanding of search engine algorithms, website architecture, technical SEO factors, keyword research, competitor analysis, backlink profiles, and organic search performance.

The candidate will be responsible for analyzing websites, identifying SEO opportunities and technical issues, developing and executing SEO strategies, improving organic visibility, and monitoring SEO performance across multiple projects.

Key Responsibilities

SEO Strategy & Planning

• Develop and execute comprehensive SEO strategies based on website objectives, industry, competition, and target audience.
• Create SEO plans covering Technical SEO, On-Page SEO, Off-Page SEO, Content, and Link Building.
• Conduct competitor and market analysis to identify ranking opportunities and gaps.
• Develop keyword strategies based on search intent, competition, relevance, and business objectives.
• Monitor search engine algorithm updates and adapt SEO strategies accordingly.

Technical SEO & Website Analysis

• Conduct detailed technical SEO audits to identify website issues affecting crawling, indexing, rankings, and organic performance.
• Analyze website architecture, URL structure, internal linking, redirects, canonicalization, XML sitemaps, robots.txt, structured data, and crawlability.
• Identify and troubleshoot issues related to duplicate content, broken links, indexing, page speed, mobile usability, and other technical SEO factors.
• Analyze website performance and provide actionable recommendations to developers and content teams.
• Work closely with developers to implement and validate technical SEO recommendations.
• Conduct regular website health checks and SEO audits.

On-Page SEO

• Perform keyword research and map keywords to relevant pages.
• Optimize title tags, meta descriptions, headings, URLs, internal links, images, and other on-page elements.
• Review content for search intent, keyword relevance, topical coverage, and SEO best practices.
• Identify content gaps and recommend new content opportunities.
• Optimize existing pages to improve organic visibility and rankings.

Off-Page SEO & Link Building

• Develop and execute white-hat link-building strategies to improve website authority and organic rankings.
• Conduct backlink analysis and competitor backlink research.
• Identify relevant and high-quality link-building opportunities.
• Plan and execute outreach, guest posting, digital PR, resource link building, and other ethical link acquisition activities.
• Evaluate backlinks based on relevance, authority, quality, and potential SEO value.
• Conduct regular backlink audits and identify toxic, irrelevant, or potentially harmful links.
• Monitor link-building performance and maintain link acquisition reports.

SEO Tools & Performance Analysis

• Monitor website performance using Google Search Console, Google Analytics, SEMrush, Ahrefs, and other SEO tools.
• Track keyword rankings, organic traffic, impressions, clicks, backlinks, domain authority, and other relevant SEO KPIs.
• Analyze SEO performance and identify reasons for traffic or ranking fluctuations.
• Prepare regular SEO performance reports with insights, recommendations, and action plans.
• Use data to identify opportunities for improving organic traffic, rankings, and conversions.

SEO Audit & Reporting

• Conduct comprehensive Technical, On-Page, Off-Page, and Competitor SEO audits.
• Prepare detailed audit reports highlighting issues, priorities, and recommended solutions.
• Prioritize SEO recommendations based on potential impact and implementation effort.
• Maintain SEO trackers, audit reports, keyword reports, backlink reports, and performance dashboards.
• Communicate SEO findings and recommendations clearly to internal teams and clients.

Client & Team Coordination

• Communicate SEO strategies, findings, recommendations, and performance updates to clients when required.
• Work closely with content writers, developers, designers, and digital marketing teams.
• Provide clear SEO requirements and implementation guidelines to relevant teams.
• Follow up on SEO recommendations and ensure timely implementation.
• Stay updated with Google algorithm changes, SEO trends, industry developments, and emerging SEO practices.

Required Skills

• 2-4 years of hands-on SEO experience.
• Strong practical knowledge of Technical SEO, On-Page SEO, Off-Page SEO, Link Building, SEO Audits, and SEO Strategy.
• Strong understanding of website structure, crawling, indexing, ranking factors, and search engine algorithms.
• Hands-on experience conducting website SEO audits and technical analysis.
• Strong knowledge of keyword research, search intent, competitor analysis, and keyword mapping.
• Experience developing and executing link-building strategies.
• Good understanding of backlink quality, authority, relevance, anchor text, and link profiles.
• Hands-on experience with Google Search Console, Google Analytics, SEMrush, and Ahrefs.
• Strong analytical and problem-solving skills.
• Excellent attention to detail.
• Good written and verbal communication skills.
• Ability to work independently and manage multiple SEO projects.
• Strong understanding of white-hat SEO practices and search engine guidelines.

Preferred Skills

• Experience working on international/US/UK/Canadian websites will be an advantage.
• Experience working with eCommerce, SaaS, technology, or service-based websites is preferred.
• Knowledge of Core Web Vitals, schema/structured data, JavaScript SEO, page speed optimization, and technical website architecture will be an advantage.
• Basic understanding of HTML, CSS, JavaScript, and website development concepts.
• Experience with tools such as Screaming Frog, Google Tag Manager, Looker Studio, Moz, and Majestic will be an advantage.
• Familiarity with AI tools such as ChatGPT, Gemini, Claude, or other AI tools for SEO research, analysis, content planning, and productivity is preferred.

Candidate Profile

• Bachelor's degree in Marketing, Digital Marketing, Business, Computer Science, or a related field preferred.
• Strong analytical mindset with the ability to convert SEO data into actionable recommendations.
• Self-motivated and proactive approach to identifying SEO opportunities.
• Ability to work in a fast-paced, deadline-driven environment.
• Strong ownership and accountability for assigned SEO projects.
• Willingness to continuously learn and adapt to changes in search engine algorithms and SEO practices.

Why Join Us?

• Work on diverse SEO projects and websites.
• Exposure to international clients and markets.
• Opportunity to work on technical SEO, strategy, analytics, and link-building campaigns.
• Access to leading SEO and digital marketing tools.
• 5-day work week.
• Professional and collaborative work environment.
• Opportunities for learning, growth, and career advancement.
• Competitive compensation and performance-based incentives.