Associate-SEO

upGrad International; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

upGrad International in Maharashtra, Mumbai is seeking a highly analytical SEO Candidate to drive organic growth across key business pages. The ideal candidate should have 4-7 years of SEO experience, expertise in on-page and technical SEO, and proficiency in tools like GA4 and SEMrush. Responsibilities include executing SEO initiatives, conducting audits, and optimizing content. This role is vital in translating data insights into actionable strategies that directly impact traffic and revenue.

Qualifications

• 4-7 years of hands-on experience in SEO, ideally in a high-growth environment.
• Strong analytical mindset with the ability to work with large datasets.
• Basic understanding of HTML/CSS related to technical implementations.

Responsibilities

• Own and execute on-page SEO initiatives including meta optimization and content structuring.
• Perform technical SEO audits to resolve issues related to crawlability and indexation.
• Implement structured data to enhance search visibility.

Skills

On-page SEO

Technical SEO audits

Content optimization

Data analysis

GA4

Google Search Console

SEMrush

Ahrefs

Excel

HTML/CSS

Tools

Screaming Frog

Sitebulb

Job description

We are looking for a highly analytical and result-oriented SEO Candidate to drive organic growth across key business pages. The ideal candidate should have strong expertise in on-page SEO, technical SEO, content optimization, and data analysis, with the ability to translate insights into actionable strategies that impact traffic, leads, and revenue.

Key Responsibilities

• Own and execute on-page SEO initiatives including meta optimization, internal linking, content structuring, and page-level improvements
• Perform technical SEO audits to identify and resolve issues related to crawlability, indexation, site performance, and Core Web Vitals
• Implement and manage structured data (schema markup) to enhance search visibility and rich results
• Drive content optimization for landing pages and blogs to improve rankings, engagement, and conversion metrics
• Conduct content gap analysis and keyword research to identify new growth opportunities aligned with business goals
• Monitor and analyze website performance using GA4, Google Search Console, SEMrush or Ahrefs
• Build regular performance reports and dashboards; derive insights and recommend data‑driven actions
• Work closely with content, product, and tech teams to ensure SEO best practices are integrated across workflows
• Track competitor strategies and industry trends to continuously improve SEO performance

Required Skills & Qualifications

• 4–7 years of hands‑on experience in SEO, preferably in a high‑growth or performance‑driven environment
• Strong expertise in:
• On‑page SEO
• Technical SEO audits
• Schema implementation
• Content gap analysis
• Proficiency in tools such as GA4, Google Search Console, SEMrush or Ahrefs
• Strong analytical mindset with the ability to work with large datasets
• Advanced proficiency in Excel / Google Sheets (pivot tables, lookups, data analysis)
• Basic understanding of HTML/CSS and SEO‑related technical implementations

Preferred Qualifications

• Experience with large‑scale or multi‑domain websites
• Understanding of international SEO and multi‑geo strategies
• Familiarity with crawling tools such as Screaming Frog or Sitebulb
• Knowledge of Core Web Vitals and page speed optimization
• Strong problem‑solving and critical thinking skills
• Ability to manage multiple projects and prioritize effectively
• Good communication and stakeholder management skills
• Detail-oriented with a strong sense of ownership