Senior SEO Specialist

Ocwis Semiconductor Pvt. Ltd.; Ahmedabad District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Ocwis Semiconductor Pvt. Ltd. is seeking an experienced Senior SEO Specialist to lead our search engine optimization efforts.

You will drive technical SEO, content optimization, and keyword strategy to increase organic visibility and traffic. You will collaborate with content and development teams, monitor performance with analytics tools, and mentor junior team members while staying ahead of industry changes.

Qualifications

• 4–7 years of hands-on SEO experience (agency or performance-driven roles).
• Proven success in improving rankings and organic traffic.
• Strong knowledge of search engine algorithms and ranking factors.

Responsibilities

• Develop and implement comprehensive SEO strategies to boost rankings and traffic.
• Conduct keyword research and competitor analysis.
• Perform technical SEO audits and provide actionable recommendations.
• Optimize content, metadata, URLs, and internal linking.
• Collaborate with content and development teams on SEO best practices.
• Monitor performance with analytics tools (GA, Search Console, SEMrush, Ahrefs).
• Track SEO KPIs and report on results.
• Build and execute link-building strategies and outreach.
• Stay updated on algorithm updates and industry trends.
• Mentor junior SEO team members if applicable.
• Advise on website architecture and page performance improvements.

Skills

SEO strategy

Keyword research

Technical SEO

Analytics tools

CMS (WordPress/Shopify)

Team leadership

Education

Bachelor’s degree in digital Marketing/IT/Communications

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

We are seeking an experienced and results-driven Senior SEO Specialist to lead our search engine optimization efforts. The ideal candidate will have a deep understanding of SEO best practices, technical SEO, content optimization, and keyword strategy, and will play a key role in increasing our online visibility and driving organic traffic.

Essential Functions

• • Develop and implement comprehensive SEO strategies to improve search engine rankings and organic traffic
• • Conduct detailed keyword research and competitor analysis
• • Perform technical SEO audits and provide actionable recommendations
• • Optimize website content, metadata, URLs, and internal linking structure
• • Collaborate with content and development teams to implement SEO best practices
• • Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• • Track and report on SEO KPIs (rankings, traffic, conversion, bounce rate, etc.)
• • Stay updated with search engine algorithm updates and industry trends
• • Manage and guide junior SEO team members (if applicable)
• • Build and execute link-building strategies (guest posts, outreach, backlinks)
• • Recommend and implement improvements to website architecture and page performance

Qualifications

• • Bachelor’s degree in digital Marketing, IT, Communications, or related field

Must Have

• • 4–7 years of hands-on SEO experience (preferably agency or performance-driven roles)
• • Proven success in improving rankings and organic traffic
• • Strong knowledge of search engine algorithms and ranking factors
• • Proficient with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• • Experience with CMS platforms (WordPress, Shopify, etc.)
• • Excellent analytical, problem-solving, and communication skills
• • Ability to work independently and as part of a team