Script Writer

Capslock; Bengaluru; On-site; INR 350,000 - 700,000; Full time

Job summary

Capslock in Bengaluru is seeking a performance-focused Scriptwriter who can craft short-form video scripts for Meta, Google, and other performance channels.

You will build hooks, narratives, CTAs, and creatives, and iterate based on CTR, CVR and ROAS while collaborating with creative and performance teams.

Qualifications

• Strong copywriting and storytelling skills.
• Understanding of performance marketing and ad creatives.
• Ability to write in simple, conversational language.
• Comfortable using data to iterate on scripts.

Responsibilities

• Write short-form video scripts for Meta, Google & other performance channels.
• Create strong hooks, problem-led narratives, CTAs and conversion-focused creatives.
• Understand audience psychology and turn insights into high-performing ad concepts.
• Analyse creative performance (CTR, CVR, CPI/CPA, ROAS) and use learnings to improve scripts.
• Work closely with the creative and performance marketing teams to test multiple angles.

Skills

Copywriting

Storytelling

Performance marketing understanding

Data-driven

Job description

Were looking for a performance-focused Scriptwriter who understands how ads work, not just how to write.

What you’ll do:

Write short-form video scripts for Meta, Google & other performance channels.

Create strong hooks, problem-led narratives, CTAs and conversion-focused creatives.

Understand audience psychology and turn insights into high-performing ad concepts.

Analyse creative performance (CTR, CVR, CPI/CPA, ROAS) and use learnings to improve scripts.

Work closely with the creative and performance marketing teams to test multiple angles.

What we’re looking for:

Strong copywriting + storytelling skills.

Good understanding of performance marketing and ad creatives.

Ability to write in simple, conversational and highly relatable language.

Comfortable working with data and iterating based on performance.

Someone who thinks “Will this convert?”, not just “Does this sound good?”

Prior experience writing app/performance ads is a plus.