Copywriter

Ayuvya Ayurveda; Delhi; On-site; INR 500,000 - 800,000; Full time

Job summary

A wellness-focused company in Delhi is seeking a performance-oriented Copywriter who excels in creating high-conversion video ad scripts and clear ad copy for social and search platforms. The ideal candidate should have a strong command of ad performance metrics and the ability to analyze trends and audience behavior. Collaboration with designers and video editors is essential to ensure the scripts effectively translate into successful advertising assets.

Qualifications

• Experience in writing high-conversion video ad scripts.
• Strong command over hooks and pacing for ad performance.
• Ability to analyze and read metrics effectively.

Responsibilities

• Write and optimize high-conversion ad scripts.
• Create compelling copy that leads to conversions.
• Analyze platform trends to improve script performance.

Skills

Performance Ad Scriptwriting

Ad Copywriting

Trend Analysis

Performance Optimisation

Collaboration

Job description

About the Role

Ayuvya is hiring a performance-focused Copywriter who can think in hooks, analyse in metrics, and write for conversion. The role demands clarity, speed, and a strong command over how ads actually perform on Meta and Google. If you instinctively understand why a script works or fails, you’ll fit right in.

Key Responsibilities

1. Performance Ad Scriptwriting
   • Write high-conversion video ad scripts.
   • Strong command over hooks, retention, and pacing.
   • Platform-native scripting for Meta & Google formats.
2. Ad Copywriting
   • Sharp, clear, conversion-led copy for social and search.
   • Headlines, primary text, CTAs that move metrics.
3. Trend & Audience Analysis
   • Track platform trends, consumer behaviour, and competitor creatives.
   • Translate insights into better-performing scripts.
4. Performance Optimisation
   • Read metrics (CTR, hold rate, CPA) and iterate fast.
   • Improve creatives based on data, not opinions.
   • Work closely with designers and video editors.
   • Ensure scripts translate cleanly into final assets.
5. Shoot Involvement
   • Attend shoots when required.
   • Guide execution to protect creative intent and performance outcome.
6. Performance Review
   • Analyse campaign results.Evolve creative strategy continuously.

Preferred

• Experience writing for wellness, skincare, or supplement brands.
• Understanding of UGC formats, influencer-style scripts, and short-form content style.