Content Strategist

Honasa Consumer Ltd.; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Honasa Consumer Ltd. is seeking a sharp scriptwriter to turn product truths into tight, scroll-stopping short-form video scripts for Meta and digital platforms.

The role sits at the intersection of creativity and performance marketing, delivering conversion-focused content across campaigns and collaborating with creators to optimize for speed and scale.

Qualifications

• 2-5 years of experience in D2C/performance marketing content.
• Strong understanding of Meta and short-form video ecosystems.
• Ability to produce quality work at pace.
• High ownership mindset, you care about results, not just output.

Responsibilities

• Writing conversion-focused short-form scripts across Sale, NPD, and EPD campaigns
• Developing multiple hook and angle variations for structured A/B testing
• Translating consumer insights into simple, persuasive, direct-response messaging
• Partnering with creators and editors to ensure scripts are platform-native and performance-optimized
• Learning from performance data (CTR, Hook Rate, etc) and iterating quickly
• Contributing to a high-volume creative pipeline with speed and consistency

Skills

D2C content

Performance marketing

Short-form scriptwriting

Deadline-driven

Tools

Meta Ads Manager

A/B testing

Job description

We’re building a high-velocity D2C Content Engine, and scripts are at the heart of it.

We’re looking for someone who can turn product truths and consumer insights into sharp, scroll-stopping video scripts, the kind that grab attention in the first 3 seconds and drive action. This isn’t long-format storytelling. This is short-form, performance-led, conversion-focused writing built for Meta and digital platforms.

This role sits at the intersection of creativity and performance marketing.

• Writing conversion-focused short-form scripts across Sale, NPD, and EPD campaigns
• Developing multiple hook and angle variations for structured A/B testing
• Translating consumer insights into simple, persuasive, direct-response messaging
• Partnering with creators and editors to ensure scripts are platform-native and performance-optimized
• Learning from performance data (CTR, Hook Rate, etc) and iterating quickly
• Contributing to a high-volume creative pipeline with speed and consistency

What we're looking for:

• 2-5 years of experience in D2C/performance marketing content
• Strong understanding of Meta and short-form video ecosystems
• Ability to produce quality work at pace
• High ownership mindset, you care about results, not just output