Sales Officer_ SO

MaaDayalu Group; Sagar; On-site; INR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive Salary Structure

Performance-Based Incentive

Company Vehicle or Vehicle Allowance

Daily Allowance (DA)

Fuel Reimbursement

MTCP & Product Training

Job summary

Maa Dayalu Fertilizers and Chemicals Pvt. Ltd is seeking a Sales Officer to drive sales growth, develop dealers, manage collections, and expand the market within the assigned territory.

The role involves leading field execution, mentoring Market Development Officers and Field Officers, and implementing the company’s sales and customer engagement strategies. The ideal candidate will have 3–5 years of experience in fertilizers or agri sales, a background in agriculture, and a readiness to travel

Qualifications

• Bachelor or higher in agriculture or related field with relevant sales experience.
• 3–5 years in Fertilizers, Crop Nutrition, Agri Inputs or Sales Management.
• Willingness to travel and two-wheeler with license.

Responsibilities

• Achieve sales, market share, and profitability targets for the assigned territory.
• Develop and execute territory business plans and dealer strategies.
• Manage dealer relationships, conduct reviews, and drive market development initiatives.
• Lead Field Officers and MDOs; mentor and coach field teams.

Skills

Sales Management

Dealer Development

Territory Planning

Credit Management

Education

B.Sc. Agriculture

M.Sc. Agriculture

MBA Agribusiness/Marketing

Tools

CRM Access

Job description

Maa Dayalu Fertilizers and Chemicals Pvt. Ltd | Full time

The Sales Officer is responsible for achieving business objectives within the assigned territory through sales growth, dealer development, collection management, and market expansion. The role involves leading field execution, managing dealer relationships, supervising Market Development Officers and Field Officers, and ensuring effective implementation of the Company's sales, marketing, and customer engagement strategies.

• Sales & Business Development
  
• Achieve assigned sales, market share, and profitability objectives.
  
• Develop and execute territory business plans.
  
• Identify new business opportunities and support market expansion initiatives.
  
• Dealer Development & Channel Management
  
• Develop, appoint, and strengthen dealer relationships.
  
• Improve dealer productivity and business performance.
  
• Conduct regular dealer business reviews and market visits.
  
• Support retailers through dealer network development.
  
• Collection & Credit Management
  
• Achieve assigned collection targets.
  
• Monitor dealer outstanding balances and ensure timely collections.
  
• Support the implementation of the Company's credit policy.
  
• Recommend dealer credit requirements in accordance with Company guidelines.
  
• Market Development
  
• Organize farmer meetings, demonstrations, field days, and awareness programmes.
  
• Support product launches and seasonal marketing campaigns.
  
• Promote scientific crop nutrition practices.
  
• Increase product adoption through technical engagement.
  
• Guide and support Market Development Officers and Field Officers.
  
• Conduct joint field working and coaching sessions.
  
• Review field activities and monitor productivity.
  
• Develop team capability through continuous mentoring and training.
  
• Monitor competitor activities, pricing, and market trends.
  
• Collect customer feedback and seasonal demand information.
  
• Submit Daily Activity Reports, Weekly Tour Plans, Monthly Business Reports, and CRM updates.
  
• Ensure timely and accurate business reporting.
  
• Compliance & Professional Conduct
  
• Comply with all Company policies, SOPs, Code of Conduct, and statutory requirements.
  
• Maintain the confidentiality of Company information.
  
• Represent MDFC professionally in all interactions with dealers, retailers, farmers, and other stakeholders.
  

The detailed Job Description applicable to your position shall be shared during induction and shall form part of your employment records.

• Performance Expectations
  

Your performance will be evaluated under the MDFC Performance Management System (PMS) based on:

• Business Health Index (BHI)
  
• Collection Efficiency
  
• Territory Growth
  
• Market Development Activities
  
• Team Leadership & Coaching
  
• Customer Satisfaction
  
• Reporting Accuracy & Compliance
  
• Completion of Mandatory MTCP Learning & Certification
  

Performance reviews shall be conducted on a Monthly, Quarterly, and Annual basis.

Requirements

• Educational Qualification: B.Sc. (Agriculture) / M.Sc. (Agriculture) / MBA (Agribusiness/Marketing) preferred
  
• Experience: 3–5 years in Fertilizers, Crop Nutrition, Agri Inputs or Sales Management
  
• Age Preference: 25–35 Years (Preferred)
  
• Technical Knowledge: Sales Management, Dealer Development, Collection Management, Territory Planning
  
• Other Requirements: Two-wheeler with valid driving licence, willingness to travel extensively.
  
• Compensation & Rewards
  
• Competitive Salary Structure
  
• Performance-Based Incentive
  
• Merit-Based Salary Increment
  
• Statutory Benefits
  
• Travel & Field Benefits
  
• Daily Allowance (DA)
  
• Fuel Reimbursement (where applicable)
  
• Company Vehicle or Vehicle Allowance (for eligible positions as per Company Policy )
  
• Structured Induction Programme
  
• MDFC Technical Certification Programme (MTCP)
  
• Product & Agronomy Training
  
• Internal Job Posting (IJP) Opportunities
  
• Employee Welfare
  
• Paid Leave as per Leave Policy
  
• Employee Recognition & Reward Programmes
  
• Safe, Ethical & Inclusive Work Environment
  
• Employee Assistance and Guidance through HR
  
• Performance & Recognition
  

Employees demonstrating outstanding performance may be recognized through:

• Sales Excellence Awards
  
• Leadership Excellence Awards
  
• Technical Excellence Awards
  
• Market Development Awards
  
• Long Service Recognition
  
• Annual Performance Awards
  
• Other Benefits
  
• Identity Card & Official Email
  
• ERP / CRM Access
  
• Product Samples & Technical Literature (Role-Based)
  
• Business Travel Support
  
• Company-Issued Assets (where applicable)