SALES OFFICER - SO

KALDAN SOFTECH; Chennai; On-site; INR 600,000 - 900,000; Full time

Job summary

KALDAN SOFTECH in Chennai, Tamil Nadu, is seeking a Graduate with strong FMCG experience for a Distributor Management and Sales Growth role. You will drive territory expansion, appoint and grow distributors, and ensure primary and secondary sales targets are met with effective team coordination.

You will monitor market development, pricing, and collections, while leveraging Sales Dashboards and SFAsystems to maintain 100% data accuracy and reporting.

Qualifications

• Graduate with strong FMCG experience.
• Experience in distributor management and sales growth is preferred.

Responsibilities

• Distributormanagement: appoint new distributors and grow existing ones.
• Sales growth: achieve primary and secondary targets, ensure stock availability and rotation.
• Team management: handle TSIs and JSRs, drive daily performance.
• Market development: expand coverage and outlet base, monitor competition and pricing.
• Collections: ensure timely payment and outstanding control.
• Systems: monitor team through Sales Dashboards + SFA systems and ensure data accuracy.

Education

Graduate

Job description

Job Description:

Role Objective

Drive territory growth through distributorexpansion, TSI performance, and primary + secondary salesachievement.

Key KPIs

• Primary salesachievement (%)
• Secondary salesgrowth (%)
• Distributorproductivity
• TSI productivity (₹per TSI)
• Coverage & MSLcompliance

Key Responsibilities

Distributor Management

• Appoint newdistributors
• Manage and growexisting distributors

Sales Growth

• Achieve primary &secondary targets
• Ensure stockavailability and rotation

Team Management

• Handle TSIs andJSRs
• Drive dailyperformance and productivity

Market Development

• Expand coverage andincrease outlet base
• Monitor competitionand pricing

Collections

• Ensure timely paymentand outstanding control

Systems

• Monitor teamthrough Sales Dashboards + SFAsystems
• Ensure 100% dataaccuracy and reporting

Qualification

• Graduate
• Strong FMCGexperience required