Sales officer - Raipur - CG

DS Group; Raipur; On-site; INR 300,000 - 520,000; Full time

Job summary

Dharampal Satyapal Foods Limited is seeking a Sales Officer in Raipur to drive growth through market execution and robust distributor partnerships. The role focuses on achieving secondary sales targets, expanding distribution, and ensuring product availability and visibility at retail points.

You will educate trade on schemes, manage new product launches, and monitor post-launch performance, ensuring timely distribution and impactful market feedback to leadership.

Qualifications

• Experience in field sales and retail channels.
• Ability to drive distributor and retailer relationships.
• Proven track record in achieving sales targets.

Responsibilities

• Drive growth through market execution and expansion of distribution.
• Own and deliver secondary sales targets for the assigned territory.
• Drive expansion of numeric and weighted distribution and market penetration.
• Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC.
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes and promotions of existing products.
• New Product Launches & Brand Activation
• Plan and place NPDs per guidelines and educate about launches.
• Ensure timely availability, distribution, visibility and off-take of new launches.
• Track post-launch performance and provide market feedback to ASMs/RSMs.
• Distributor & Channel Management
• Manage distributor and wholesaler/retailer relationships to ensure coverage, stock rotation, order execution.
• Handle queries and complaints.
• Lead and manage distributor salesmen and third-party sales employees.
• Review secondary offtake, inventory, and market productivity.
• Manage damages and expiries through stock rotation and corrective actions.
• Submit distributor claims timely as per policies.

Skills

Sales

Distributor & Channel Management

Job description

Sales officer - Raipur - CG

Designation: SALES OFFICER

Location: India CHHATTISGARH Raipur

Group: DS Group

Entity: Dharampal Satyapal Foods Limited

SBU: Dharampal Satyapal Foods Limited

Department: SALES

Function: SALES [RETAIL]

Job Description:

? Business Growth & Market Execution

? Own and deliver secondary sales targets for the assigned territory.

? Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.

? Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.

? Ensure product availability, visibility and range selling at retail outlets.

? Educate and execute trade schemes, promotions of existing products in assigned territory.

? New Product Launches & Brand Activation

? Planning and appropriate placement of NPDs in line with company launch guidelines.

? Educate and create awareness about NPD Launches in the market.

? Ensure timely availability, effective distribution, visibility, and off-take of new launches.

? Track post-launch performance and provide structured market feedback to ASMs/RSMs.

? Distributor & Channel Management

? Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.

? Handling distributor/retailer/wholesaler’s queries and complains.

? Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.

? Review secondary offtake, inventory levels, and market productivity on a regular basis.

? Manage damages and expiries through proactive stock rotation and timely corrective actions.

? Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.

Skills: Sales Apply to Job