Sales officer - Raipur - CG

Dharampal Satyapal Group (DS Group); Raipur; On-site; INR 350,000 - 550,000; Full time

Job summary

DS Group in Raipur is seeking a Sales Officer (FMCG/GT Sales) with 5+ years of experience to drive secondary sales targets across the territory, expand distribution, and ensure product availability and retail visibility.

You will educate trade on schemes, support NPD launches, manage distributors and field teams, monitor KPIs, and ensure stock rotation and timely claims submission.

Qualifications

• 5+ years of FMCG/GT sales experience.
• Experience in territory account management and distribution.
• Ability to achieve secondary sales targets and market expansion.

Responsibilities

• Own and deliver secondary sales targets for the assigned territory.
• Drive expansion of distribution and market penetration with retailers.
• Ensure execution of KPIs like UBO, LSPC, Drop-size, TC, PC.
• Ensure product availability, visibility and range selling at retail outlets.
• Educate and execute trade schemes, promotions of existing products in assigned territory.
• Plan and place NPDs in line with launch guidelines.
• Educate and create awareness about NPD Launches in the market.
• Ensure timely availability, effective distribution, visibility, and off-take of new launches.
• Track post-launch performance and provide market feedback to ASMs/RSMs.
• Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.
• Handling distributor/retailer/wholesaler’s queries and complains.
• Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.
• Review secondary offtake, inventory levels, and market productivity on a regular basis.
• Manage damages and expiries through proactive stock rotation and timely corrective actions.
• Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.

Skills

FMCG Sales

GT Sales

Territory Management

Job description

Sales Officer (FMCG/GT Sales)

Required Exp- 5 +Years with FMCG Sales/ GT Sales

Work Location - Raipur

Job Description-

Business Growth & Market Execution

Own and deliver secondary sales targets for the assigned territory.

Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.

Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.

Ensure product availability, visibility and range selling at retail outlets.

Educate and execute trade schemes, promotions of existing products in assigned territory.

New Product Launches & Brand Activation

Planning and appropriate placement of NPDs in line with company launch guidelines.

Educate and create awareness about NPD Launches in the market.

Ensure timely availability, effective distribution, visibility, and off-take of new launches.

Track post-launch performance and provide structured market feedback to ASMs/RSMs.

Distributor & Channel Management

Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock rotation, and order execution.

Handling distributor/retailer/wholesaler’s queries and complains.

Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS and PSR.

Review secondary offtake, inventory levels, and market productivity on a regular basis.

Manage damages and expiries through proactive stock rotation and timely corrective actions.

Ensure accurate and timely submission of distributor claims, in line with company policies and timelines.