Sales Officer

Sirca Paints India; India; On-site; INR 300,000 - 450,000; Full time

Job summary

Sirca Paints India invites applications for a Sales Officer to drive Paints & Wood Coatings sales across multiple territories in India, including Haldwani, Chennai, Jamnagar, Morbi, Godhra, Patan, Sabarkantha, Mahesana, Karnal, Panipat, Kolhapur, Jodhpur, Mumbai, Delhi, Ludhiana.

The role focuses on achieving targets, building dealers and channel partners, and generating business from contractors, architects, interior designers, with extensive travel.

Qualifications

• 1–5 years of experience in Sales / Territory Sales / Channel Sales.
• Experience in Paints, Wood Coatings, Furniture Coatings, Building Materials, Construction Chemicals or related industries.
• Experience with dealers/distributors, contractors, architects, and interior designers.
• Good communication, negotiation and relationship-management skills.
• Willingness to travel extensively within the assigned territory.
• Graduate preferred.

Responsibilities

• Achieve monthly and annual sales targets for the assigned territory.
• Develop and manage dealers, distributors, retailers and channel partners.
• Generate business through contractors, carpenters, architects, and interior designers.
• Conduct regular market visits and identify new business opportunities.
• Build and maintain strong relationships with channel partners and key influencers.
• Drive primary and secondary sales in the assigned territory.
• Monitor market trends, competitor activities and pricing.
• Ensure proper follow-up for orders, collections and outstanding payments.
• Develop new dealers and expand market coverage.
• Coordinate with internal teams for order processing, dispatch and customer requirements.
• Maintain regular sales reports and provide territory-wise market updates.

Skills

Sales experience

Communication skills

Territory sales

Negotiation

Relationship management

Education

Graduate

Job description

Sales Officer Paints & Wood Coatings

Locations:
Haldwani (Uttarakhand), Chennai (Tamil Nadu), Jamnagar, Morbi, Godhra, Patan, Sabarkantha, Mahesana (Gujarat), Karnal & Panipat (Haryana), Kolhapur (Maharashtra), Jodhpur (Rajasthan), Mumbai (Maharashtra), Delhi, Ludhiana (Punjab).

Job Description

We are looking for Sales Officers to drive sales and business development for our Paints & Wood Coatings products across assigned territories.

Key Responsibilities

• Achieve monthly and annual sales targets for the assigned territory.
• Develop and manage dealers, distributors, retailers and channel partners.
• Generate business through contractors, carpenters, architects, and interior designers.
• Conduct regular market visits and identify new business opportunities.
• Build and maintain strong relationships with channel partners and key influencers.
• Drive primary and secondary sales in the assigned territory.
• Monitor market trends, competitor activities and pricing.
• Ensure proper follow-up for orders, collections and outstanding payments.
• Develop new dealers and expand market coverage.
• Coordinate with internal teams for order processing, dispatch and customer requirements.
• Maintain regular sales reports and provide territory-wise market updates.

Candidate Requirements

• 1–5 years of experience in Sales / Territory Sales / Channel Sales.
• Experience in Paints, Wood Coatings, Furniture Coatings, Building Materials, Construction Chemicals or related industries will be preferred.
• Candidates having experience with dealers/distributors, contractors, architects, and interior designers will be preferred.
• Good communication, negotiation and relationship-management skills.
• Strong knowledge of the local market and territory.
• Willingness to travel extensively within the assigned territory.
• Graduate preferred.
• Candidates willing to relocate to the above locations can also apply.

Preferred Industry

Paints / Wood Coatings / Coatings / Building Materials / Construction Chemicals

Note: Candidates with direct paints or wood-coating sales experience will be given preference.