Sales Officer

DeHaat; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

A leading Agri-Tech startup in India is looking for a passionate Sales Officer to drive sales for their pesticide-free product range. The candidate will need to achieve sales targets, onboard new distributors, and manage inventory effectively. Candidates should have over 2 years of FMCG sales experience and a Bachelor's degree in a relevant field. This role offers an opportunity to impact farmers' lives and grow your career while promoting sustainable agriculture.

Qualifications

• 2+ years in FMCG Sales with hands-on experience in General Trade.
• Bachelor's degree in Business Administration, Marketing, or related field.

Responsibilities

• Achieve annual primary and secondary sales targets.
• Identify, onboard, and nurture new distributors and retailers.
• Ensure timely processing of claims, NOCs, and accurate SFA reporting.
• Manage inventory levels, market outstandings, and overdue payments.
• Drive promoter performance and ensure customer satisfaction.
• Execute consumer engagement activities and market expansion initiatives.

Skills

Strong negotiation skills

Communication skills

Relationship-building skills

Proficient in MS Office

Data interpretation skills

Understanding of FMCG distributor networks

Market trends knowledge

Self-driven

Proactive

Results-oriented

Education

Bachelor’s degree in Business Administration

Bachelor’s degree in Marketing

Bachelor’s degree in related field

Tools

MS Office

Job description

We’re Hiring | Sales Officer – DeHaat Honest Farms

Experience: 2+ years | Industry: FMCG | Employment Type: Full-time

DeHaat, a leading Agri-Tech startup, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 18,000+ DeHaat Centers, and 500+ FPOs, we impact 13 million+ farmers. Our AI crop advisory covers 32+ crops in regional languages. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 13-year journey reflects impactful innovation in the agricultural sector.

DeHaat Honest Farms is the FMCG arm of DeHaat one of India's fastest-growing agritech startups. We bring pesticide-free, and residue-free food products from Indian farms to urban consumers through leading e-commerce and quick commerce platforms like Amazon, Flipkart, Swiggy Instamart, Zepto, and Blinkit.

Role Overview

We are looking for a passionate Sales Officer to drive sales for our pesticide-free product range under DeHaat Honest Farms. The ideal candidate will expand our retail footprint, onboard new distributors, and ensure strong sales performance across markets.

Key Responsibilities

• Achieve annual primary and secondary sales targets.
• Identify, onboard, and nurture new distributors and retailers.
• Ensure timely processing of claims, NOCs, and accurate SFA reporting.
• Manage inventory levels, market outstandings, and overdue payments.
• Drive promoter performance, reduce attrition, and ensure customer satisfaction.
• Execute consumer engagement activities and market expansion initiatives.

What We’re Looking For

🎓 Education: Bachelor’s degree in Business Administration, Marketing, or related field.

💼 Experience: 2+ years in FMCG Sales, with hands-on experience in General Trade.

Skills

• Strong negotiation, communication, and relationship-building skills.
• Proficient in MS Office and data interpretation.
• Strong understanding of FMCG distributor networks and market trends.
• Self-driven, proactive, and results-oriented.

Why Join DeHaat?

Be part of a purpose-led organization driving the future of sustainable agriculture. Grow your career while making a meaningful impact on farmers’ lives.