Sales Marketing Manager

Kalky Interior; Khordha; On-site; INR 4,500,000 - 7,500,000; Full time

Benefits offered by this job

Leadership ownership

Performance incentives

Own team and growth opportunity

In-house design and interiors

Job summary

Kalky Group in Bhubaneswar, Odisha, seeks a senior real estate marketing leader to head sales and marketing for residential and mixed-use developments. You will design end-to-end sales engines, manage channel partners, digital and offline marketing, and CRM to drive bookings and revenue.

Reporting to management, you will lead pre-sales, closing, vendor management, and cross-functional teams, ensuring targets and strong customer experience while aligning with RERA requirements.

Qualifications

• Minimum 10 years in real estate marketing and sales with at least 3 years leading a team.
• Owned and executed complete sales strategy covers brokers, digital/offline marketing, CRM.
• Strong local network within Bhubaneswar and Odisha real estate.

Responsibilities

• Own the complete sales strategy for every project from pre-launch to sell-out.
• Build and manage a channel partner network across Bhubaneswar and Odisha.
• Plan and run digital and offline marketing, campaigns and events.
• Lead pre-sales, site presentations, negotiation and closure.
• Implement CRM and manage post-booking communications and MIS.

Skills

Sales strategy

Channel partnerships

Digital marketing

CRM management

Team leadership

Pre-sales to closing

Education

MBA/PGDM in Marketing or Sales

Graduate in any discipline

Tools

CRM software

Job description

We are looking for a senior real estate marketing leader to head sales and marketing across Kalky Group's residential and mixed-use developments. The role holder will set the complete sales strategy and run it end to end: channel partner network, digital and offline marketing, agency and vendor management, pre-sales, sales closing and CRM.

We are hiring for capability, not for one product type. A strong candidate will have built sales engines that work across projects, price points and buyer segments, and will build one at Kalky that outlasts any single launch.

Designation Marketing Manager

Department Sales & Marketing

Location Bhubaneswar, Odisha (Corporate Office, Rangabazaar Road)

Reports to Management

Experience Minimum 10 years in real estate marketing, including at least 3 years as a team lead

Team Pre-sales, sales, channel partner and digital marketing

Employment type Full-time, on-site

About Kalky Group

Kalky Group is a Bhubaneswar-based real estate developer, operating in the city since 2014. The group's roots go back to 2001, when it began as an interior design and execution firm in Delhi. Today it develops residential and mixed-use communities, with interior design (Kalky Interior) and modular furniture (Kitzine) as in-house verticals.

All Kalky projects are RERA-registered. The group designs, builds and finishes its homes in-house, and that is the standard the sales and marketing team will represent in the market.

Key Result Areas

KRA

Measured by

• Sales revenue
• Bookings and sales value against monthly, quarterly, and project targets
• Collections
• Booking amounts and stage-wise demand collections received on time
• Lead generation
• Volume and quality of qualified leads by source
• Conversion
• Lead to site visit, and site visit to booking ratios
• Marketing efficiency
• Cost per lead and cost per booking by channel; spend within approved budget
• Channel partner network
• Number of active partners and their share of total bookings
• Process discipline
• CRM accuracy, lead response time and weekly MIS submitted on schedule
• Team performance
• Individual target achievement, retention and capability building

Key Responsibilities

1. Sales strategy and planning

• Own the complete sales strategy for every project, from pre-launch through sustenance to sell-out
• Prepare annual and project-wise sales plans, inventory release plans and booking targets
• Give management inputs on pricing, payment plans, offers and product mix based on market data
• Track competitor launches, pricing and absorption in Bhubaneswar and report on them regularly

2. Channel partner and broker network

• Build, grow and manage a network of real estate brokers and channel partners across Bhubaneswar and Odisha
• Set up empanelment, commission structures, lead registration rules and timely payouts
• Run partner meets, site visits and product training
• Build referral and loyalty programmes with existing customers

3. Digital marketing

• Prepare and run the online marketing plan across search, social, video, WhatsApp and property portals
• Oversee lead generation campaigns, landing pages, website enquiries and Google Business Profiles
• Review campaign data weekly and move budget to the channels that produce site visits and bookings

4. Offline marketing and media

• Plan and buy outdoor, print, radio, cinema and on-ground media
• Run property expos, corporate and community activations, and site events
• Make sure every advertisement carries correct project facts and RERA disclosures

5. Creative agency and vendor management

• Brief the creative agency on campaigns, brochures, films and launch material, and approve all output
• Select, negotiate with and manage media buying, printing, digital and event vendors
• Hold agencies and vendors to agreed timelines, quality and cost

6. Pre-sales to closing

• Lead the pre-sales team on lead response time, qualification, follow-up and site visit scheduling
• Lead the sales team on site presentations, negotiation and closing
• Coordinate booking documentation, agreements and home-loan tie-ups with the CRM and accounts teams

7. CRM and customer relationship

• Implement and run a CRM system that captures every lead with its source, stage and next action
• Manage post-booking communication, demand letters, construction updates and handover coordination
• Handle customer escalations and maintain high satisfaction through to possession

8. Team leadership

• Recruit, train and lead the pre-sales, sales, channel partner and digital marketing teams
• Set individual targets and incentive structures, and review performance every month
• Present a weekly sales and marketing MIS to management

Essential Qualifications and Experience

• Graduate in any discipline; MBA or PGDM in Marketing or Sales preferred
• Minimum 10 years in real estate marketing and sales, with at least 3 years leading a team
• Has owned and executed the complete sales strategy for real estate projects, covering broker network, digital and offline marketing, agency and vendor management, pre-sales, closing and CRM
• Sound knowledge of the Bhubaneswar real estate market, its micro-markets, buyer segments and pricing
• A strong local network, including active relationships with real estate brokers and channel partners
• Hands-on experience with media planning and buying, both online and offline
• Experience setting up and using a CRM to manage leads, pipeline and reporting
• Working knowledge of RERA (Odisha) requirements for advertising, disclosures and bookings
• A track record of meeting sales targets, backed by verifiable numbers

Competencies We Are Looking For

Competency

What it looks like in this role

Strategic thinking

Reads the market and turns it into a sales plan with clear targets, channels and budgets

Adaptability across products

Can position and sell any product the company builds, whether villas, apartments, plots or commercial space, at any price point

Team leadership

Builds a team that hits targets without depending on one person; develops people and holds them accountable

Data-led decisions

Uses campaign, CRM and funnel data to decide where the next rupee goes

Relationship building

Earns the trust of brokers, buyers, bankers, agencies and vendors, and keeps it

Negotiation and closing

Closes deals and handles objections without discounting by default

Ownership

Treats the sales number as their own and reports problems early

Integrity

Represents projects accurately and never over-promises on possession, specifications or returns

Languages: fluency in Odia, Hindi and English.

What We Offer

• A leadership role with full ownership of sales and marketing, reporting directly to management
• Competitive fixed compensation plus a performance incentive linked to bookings and collections
• Authority to build and shape your own team
• A long-term pipeline of projects, with in-house design, interiors and modular furniture to sell alongside every home

• Kalky Group is an equal opportunity employer.