Project Marketing Manager

NK Realtors; Kolkata District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

NK Realtors in Kolkata is seeking a high-performing Project Marketing Manager to lead marketing strategies for residential and mixed-use projects. The role demands ownership of the complete marketing lifecycle, including lead generation, campaign optimization, and sales support.

The candidate should have 5–8 years of marketing experience, particularly in real estate project marketing, along with an MBA. This position offers growth opportunities within a leading real estate consultancy in Eastern India.

Qualifications

• 5–8 years of marketing experience.
• Minimum 3 years in Real Estate Project Marketing is a plus.
• Proven experience in residential project launches and lead generation.

Responsibilities

• Develop and execute marketing strategies aligned with sales objectives.
• Drive qualified lead generation through digital and offline channels.
• Plan and execute project launches and marketing initiatives.
• Utilize Salesforce CRM for lead tracking and reporting.

Skills

Strategic thinking

Analytical decision-making

Lead generation

Customer acquisition

Marketing automation

Education

MBA in Marketing

Tools

Salesforce CRM

Google Ads

Meta Ads

Experiential marketing tools

Job description

Overview

NK Realtors is one of Eastern India's leading real estate consultancies with over three decades of market leadership across Residential, Commercial, Retail, Land, Investment Advisory and Project Marketing. The organization partners with leading developers and has successfully marketed and sold landmark developments across the region.

As we continue to scale our Project Marketing business, we are looking for a high‑performing Project Marketing Manager who can drive project success through strategic marketing, lead generation, customer acquisition, brand positioning and sales enablement.

ROLE PURPOSE

The Project Marketing Manager will be responsible for the complete marketing lifecycle of assigned residential and mixed‑use projects. The role requires ownership of project positioning, go‑to‑market strategy, lead generation, site visit generation, sales support, channel partner engagement, campaign optimisation and performance reporting.

The ideal candidate should combine strategic thinking, strong execution capabilities, analytical decision‑making and deep understanding of real‑estate consumer behaviour.

KEY RESPONSIBILITIES

• Develop and execute project‑specific marketing strategies aligned with sales objectives.
• Create project positioning, messaging architecture, customer personas and value propositions.
• Build annual, quarterly and monthly marketing plans for assigned projects.
• Conduct market research, competitor benchmarking and consumer insights analysis.
• Recommend pricing communication, product differentiation and market positioning strategies.

Lead Generation & Performance Marketing

• Drive qualified lead generation through digital and offline channels.
• Manage campaigns across Google, Meta, YouTube, Programmatic, Display, Native and Real Estate Portals.
• Monitor and optimise CPL, CPSV, CAC and overall marketing ROI.
• Work closely with media agencies to maximise campaign performance.
• Develop remarketing, lead nurturing and conversion strategies.
• Align marketing efforts with project sales targets.
• Drive site visit generation through campaigns, events and activations.
• Collaborate with Presales and Sales teams to improve conversion rates.
• Monitor lead quality and funnel efficiency.
• Analyse lead‑to‑site‑visit and site‑visit‑to‑sales conversion metrics.

Project Launches & Activations

• Plan and execute project launches, phase launches and milestone campaigns.
• Manage ATL, BTL, OOH, print, radio, activation and experiential marketing initiatives.
• Coordinate launch events, broker meets, customer engagement events and exhibitions.
• Ensure seamless execution of all project communication touchpoints.
• Design marketing programmes to engage Channel Partners.
• Create CP communication kits, presentations, creatives and sales support materials.
• Organise CP meets, recognition programmes and engagement activities.
• Support channel‑driven lead generation initiatives.

Brand & Communication

• Ensure brand consistency across all project communication.
• Manage project websites, landing pages, brochures, presentations and marketing collateral.
• Work closely with creative, content and digital teams.
• Oversee photography, videography and project storytelling initiatives.

CRM, Reporting & Analytics

• Utilise Salesforce CRM for lead tracking and funnel analysis.
• Track performance across Enquiries, Qualified Leads, Site Visits and Sales.
• Generate weekly and monthly performance dashboards.
• Identify discrepancies and improve data accuracy across marketing and sales systems.
• Present insights and recommendations to senior management.
• Manage relationships with advertising agencies, digital partners, creative agencies, printers and vendors.
• Evaluate agency performance and campaign effectiveness.
• Negotiate commercial terms and ensure budget efficiency.

Budget Management

• Prepare annual and quarterly marketing budgets.
• Monitor utilisation and optimise spend allocation.
• Ensure maximum ROI across all marketing investments.
• Drive implementation of marketing automation and lead nurturing workflows.
• Explore AI‑enabled marketing solutions, analytics tools and customer engagement platforms.
• Continuously identify innovative opportunities to improve campaign effectiveness and operational efficiency.

KPIs

• Site Visits Generated
• Project Launch Success Metrics
• Budget Adherence

QUALIFICATIONS

• MBA in Marketing from a reputed institution preferred.
• Graduate with relevant experience may also be considered.

EXPERIENCE

• 5–8 years of marketing experience.
• Minimum 3 years in Real Estate Project Marketing is a plus.
• Proven experience in residential project launches and lead generation.
• Experience managing marketing budgets and agencies.