Sales & Marketing Executive (Lead Generation B2B)

Globelance; Gurugram District; On-site; INR 720,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Collaborative environment

Job summary

Globelance in Gurugram is seeking a Sales & Marketing Executive (Solar Industry) to develop and implement marketing strategies for solar products, conduct market research, and collaborate with sales to drive qualified leads.

The ideal candidate has 3+ years of marketing experience in the solar or renewable energy sector and a Bachelor's degree in Marketing or related field, with proficiency in SEO/SEM and MS Excel, Word and PowerPoint.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years of marketing experience in solar or renewable energy.
• Proficiency in SEO, SEM, and digital marketing tools.

Responsibilities

• Develop and implement marketing strategies to promote solar products and services.
• Conduct market research to identify trends and opportunities in renewable energy.
• Manage and optimize SEO and SEM campaigns to increase online visibility and drive traffic.
• Generate and qualify leads through digital marketing campaigns (email, social media, content).
• Create engaging marketing content using MS Excel, Word, and PowerPoint.
• Track and analyze marketing performance and adjust strategies to meet targets.
• Collaborate with sales teams to align lead qualification and conversion processes.

Skills

SEO

SEM

Content marketing

Lead generation

MS Excel

Education

Bachelor’s degree in Marketing or related field

Tools

MS Word

PowerPoint

Job description

Sales & Marketing Executive (Solar Industry)

Location: Gurugram (Onsite)

Experience: Minimum 3 years in marketing within the solar or renewable energy sector

Salary: Up to ₹12 LPA

Key Responsibilities

• Develop and implement effective marketing strategies to promote solar products and services.


• Conduct market research to identify trends and opportunities within the renewable energy sector.


• Manage and optimize SEO and SEM campaigns to increase online visibility and drive traffic.


• Generate and qualify leads through various digital marketing campaigns, including email marketing, social media, and content marketing.


• Create engaging marketing content and materials using MS Excel, Word, and PowerPoint.


• Track and analyze the performance of marketing campaigns and adjust strategies as necessary to meet targets.


• Collaborate with sales teams to ensure alignment on lead qualification and conversion processes.


• Maintain up-to-date knowledge of industry trends, competitors, and best practices in digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.


• Minimum 3 years of experience in marketing within the solar or renewable energy industry.


• Proficiency in SEO, SEM, and digital marketing tools.


• Strong analytical skills and experience with MS Excel for data analysis.


• Excellent communication and presentation skills.


• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

• Competitive salary package.


• Opportunities for professional development and growth within the organization.


• Work in a collaborative and innovative environment focused on sustainability.