Digital Marketing Executive (Solar Industry Only)

Cvali; Gurugram District; On-site; INR 1,080,000 - 1,320,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Growth opportunities

Job summary

Cvali is seeking a Marketing Executive for the solar industry in Gurugram. The role requires a minimum of 3 years in solar marketing with strong SEO/SEM and digital strategy skills. You will develop campaigns, analyze performance, and collaborate with sales to optimize lead conversion.

Onsite role with a competitive salary and growth prospects. Responsibilities include market research, content creation, and managing a suite of digital marketing tools.

Qualifications

• Bachelor’s degree required in Marketing or related field.
• Minimum 3 years of solar/renewable marketing experience.
• Proficiency in SEO, SEM, and digital marketing tools.
• Strong analytical and data interpretation skills.
• Excellent communication and presentation skills.

Responsibilities

• Develop and implement effective marketing strategies for solar products and services.
• Conduct market research to identify trends in renewable energy.
• Manage and optimize SEO and SEM campaigns to increase online visibility and traffic.
• Generate and qualify leads through digital marketing campaigns (email, social, content).
• Create marketing content using MS Excel, Word, and PowerPoint.
• Track and analyze campaign performance and adjust strategies to meet targets.
• Collaborate with sales to align on lead qualification and conversion processes.
• Maintain up-to-date knowledge of industry trends, competitors, and best practices.

Skills

Analytical skills

Communication skills

Presentation skills

Independent working

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

MS Excel

MS Word

PowerPoint

Job description

Marketing Executive (Solar Industry)

Location: Gurugram (Onsite)

Experience: Minimum 3 years in marketing within the solar or renewable energy sector

Salary: Up to ₹12 LPA

Key Responsibilities

• Develop and implement effective marketing strategies to promote solar products and services.
• Conduct market research to identify trends and opportunities within the renewable energy sector.
• Manage and optimize SEO and SEM campaigns to increase online visibility and drive traffic.
• Generate and qualify leads through various digital marketing campaigns, including email marketing, social media, and content marketing.
• Create engaging marketing content and materials using MS Excel, Word, and PowerPoint.
• Track and analyze the performance of marketing campaigns and adjust strategies as necessary to meet targets.
• Collaborate with sales teams to ensure alignment on lead qualification and conversion processes.
• Maintain up-to-date knowledge of industry trends, competitors, and best practices in digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in marketing within the solar or renewable energy industry.
• Proficiency in SEO, SEM, and digital marketing tools.
• Strong analytical skills and experience with MS Excel for data analysis.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

• Competitive salary package.
• Opportunities for professional development and growth within the organization.
• Work in a collaborative and innovative environment focused on sustainability.