Marketing Executive (From Solar Industry)

Mindtel; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Flexible PTO

Quarterly offsites

Direct exposure to C-suite

Job summary

Mindtel in Gurugram, India, is seeking a Marketing Specialist to lead 360 marketing campaigns for residential, commercial, and industrial solar customers. You will design, execute, and measure omnichannel activities across digital, print, and field channels.

The role emphasizes translating tech-heavy solar benefits into consumer-friendly stories, managing budgets, and coordinating with sales and partners across five regions. Growth opportunities exist in a fast-scaling cleantech environment.

Qualifications

• Must-Have experience with digital marketing platforms and analytics tools.
• Ability to translate technical solar benefits into consumer-friendly content.
• Experience coordinating field activations and cross-functional campaigns.

Responsibilities

• Plan and execute end-to-end 360 marketing campaigns across digital, print, OOH, and field channels for solar product launches and promos.
• Manage performance marketing budgets (Google/Meta/YouTube) and optimize ROAS via A/B testing and segmentation.
• Coordinate with sales and partners to align messaging and calendars across 5 Indian regions.
• Create content for social, email, and landing pages conveying solar benefits simply.
• Track KPIs (CPL, CR, CAC) with GA, UTM tagging, and CRM dashboards.
• Collaborate with agencies and creatives to ensure on-brand messaging.

Skills

Content writing for B2C audiences

Field activation coordination

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

CRM tools

UTM tracking

Microsoft Excel (pivot tables, VLOOKUP)

Canva/Adobe Creative Suite

Job description

About the Opportunity

A fast-scaling innovator in the renewable energy sector, we’re driving smart solar adoption across India through integrated digital and offline marketing strategies. Our 360 Marketing team designs, executes, and measures hyper-localized, omnichannel campaigns that turn awareness into conversions—for residential, commercial, and industrial solar customers. We blend performance marketing, brand storytelling, and field activation to scale demand in a high-growth, mission-driven industry. Role & Responsibilities

• Plan and execute end-to-end 360 marketing campaigns across digital, print, OOH, and field channels tailored for solar product launches and seasonal promotions.
• Manage performance marketing budgets (Google Ads, Meta, YouTube) and optimize ROAS through A/B testing, audience segmentation, and conversion funnel analysis.
• Collaborate with sales and channel partners to align marketing messaging, lead gen initiatives, and in-market activation calendars across 5 Indian regions.
• Develop compelling content for social media, email, and landing pages—translating tech-heavy solar benefits into consumer-friendly narratives.
• Track, report, and analyze campaign KPIs (cost per lead, conversion rate, customer acquisition cost) using Google Analytics, UTM tagging, and CRM dashboards.
• Coordinate with agencies, designers, and video teams to deliver on-brand creatives and ensure consistent messaging across all touchpoints.

Skills & Qualifications

Must-Have

• Google Ads
• Meta Ads Manager
• Google Analytics 4
• CRM tools (HubSpot or Zoho)
• UTM tracking
• Microsoft Excel (pivot tables, VLOOKUP)
• Content writing for B2C audiences
• Field activation coordination

Preferred

• Experience in solar or cleantech industry
• Proficiency in Canva or Adobe Creative Suite for basic design oversight
• Familiarity with OOH media planning (billboards, transit ads)

Benefits & Culture Highlights

• Work in a purpose-driven energy startup shaping India’s green transition
• Flexible PTO quarterly team offsites in scenic Indian locations
• Direct exposure to C-suite and rapid career progression in a scaling org