Marketing Executive (Lead Generation B2B)

Globelance; Gurugram District; On-site; INR 1,080,000 - 1,320,000; Full time

Benefits offered by this job

Competitive salary package

Professional development and growth

Sustainability focused environment

Job summary

Globelance is seeking a Sales & Marketing Executive (Solar Industry) in Gurugram for a hands-on marketing role focused on solar products and services. The candidate should have 3+ years of marketing experience in the solar or renewable energy sector and will drive digital campaigns, content creation, and lead generation.

The role requires onsite presence in Gurugram, with responsibilities spanning market research, SEO/SEM management, and collaboration with the sales team to optimize lead

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 3 years of marketing experience in solar/renewable energy.
• Proficiency in SEO, SEM, and digital marketing tools.
• Strong analytical skills and data-driven decision making.
• Excellent communication and presentation skills.

Responsibilities

• Develop and implement marketing strategies to promote solar products and services.
• Conduct market research to identify trends and opportunities in renewable energy.
• Manage and optimize SEO and SEM campaigns to increase online visibility and drive traffic.
• Generate and qualify leads through email marketing, social media, and content marketing.
• Create engaging marketing content using MS Excel, Word, and PowerPoint.
• Track campaign performance and adjust strategies to meet targets.
• Collaborate with sales teams to align on lead qualification and conversion.
• Stay updated on industry trends, competitors, and best practices.

Skills

Market research

Digital marketing

Lead generation

Analytics

Content strategy

Education

Bachelor's degree in Marketing

Tools

MS Excel

MS Word

MS PowerPoint

Job description

Sales & Marketing Executive (Solar Industry)

Location: Gurugram (Onsite)

Experience: Minimum 3 years in marketing within the solar or renewable energy sector

Salary: Up to ₹12 LPA

Key Responsibilities:

• Develop and implement effective marketing strategies to promote solar products and services.
• Conduct market research to identify trends and opportunities within the renewable energy sector.
• Manage and optimize SEO and SEM campaigns to increase online visibility and drive traffic.
• Generate and qualify leads through various digital marketing campaigns, including email marketing, social media, and content marketing.
• Create engaging marketing content and materials using MS Excel, Word, and PowerPoint.
• Track and analyze the performance of marketing campaigns and adjust strategies as necessary to meet targets.
• Collaborate with sales teams to ensure alignment on lead qualification and conversion processes.
• Maintain up-to-date knowledge of industry trends, competitors, and best practices in digital marketing.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in marketing within the solar or renewable energy industry.
• Proficiency in SEO, SEM, and digital marketing tools.
• Strong analytical skills and experience with MS Excel for data analysis.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits:

• Competitive salary package.
• Opportunities for professional development and growth within the organization.
• Work in a collaborative and innovative environment focused on sustainability.