Sales Manager - Events & Group

Manifest Hospitality; Kolkata District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Manifest Hospitality in Kolkata seeks a dynamic Sales Manager Events & Group Business to drive party, event, corporate and group dining sales for Sorano and Mehico. You will actively generate new business and convert inquiries into bookings.

This is a field-based role requiring meeting clients, forming partnerships, and delivering revenue targets while coordinating with operations to ensure seamless events. Compensation includes a performance-linked incentive.

Qualifications

• 3–6 years of relevant sales experience in hospitality or events.
• Proven B2B and event sales background.
• Strong networking and client management skills.

Responsibilities

• Identify and develop new sources of business for parties, corporate events and group dining.
• Drive sales for birthdays, anniversaries, corporate parties, and product launches.
• Develop corporate packages and partnerships to generate repeat business.
• Build relationships with event planners, wedding planners, MICE firms, and agencies.
• Take ownership from enquiry to booking, maintain a robust sales pipeline.
• Meet monthly/quarterly targets and maximize revenue, including add-ons.
• Coordinate with operations and marketing to ensure smooth event execution and payments.

Skills

Business development

Sales negotiation

Relationship building

Client meetings

Job description

About the Role

We are looking for a dynamic and result-oriented Sales Manager Events & Group Business to drive party, event, corporate and group dining sales for Sorano and Mehico.

The role will be responsible for actively generating new business, building a strong corporate and social client network, converting enquiries into confirmed bookings, and achieving monthly revenue targets.

This is a field-oriented sales role and requires someone who is comfortable meeting clients, making sales calls, developing partnerships and actively bringing business into the restaurants.

ey Responsibilities

1. Business Development & Lead Generation

• Identify and develop new sources of business for parties, celebrations, corporate events and group dining.
• Build a strong database of:
• Corporate companies
• HR & Admin teams
• Corporate event planners
• Event management companies
• Wedding planners
• Travel companies & DMCs
• Schools, colleges and institutions
• Social clubs and communities
• Influencers and relevant networking groups
• Conduct regular sales calls, meetings and client visits.
• Generate business through direct outreach rather than relying only on inbound enquiries.

2. Party & Event Sales

• Drive sales for:
• Birthday parties
• Anniversary celebrations
• Corporate parties
• Team dinners
• Corporate lunches
• Product launches
• Brand events
• Private dining
• Cocktail parties
• Festive celebrations
• Group bookings
• Social gatherings
• Understand client requirements and recommend the appropriate venue, menu and package across Sorano and Mehico.
• Prepare proposals and quotations and follow up until closure.
• Negotiate commercially while maintaining agreed margins and pricing.

3. Corporate Sales

• Develop and maintain relationships with corporate decision-makers and key accounts.
• Establish recurring corporate dining and event accounts.
• Develop corporate packages and partnerships to generate repeat business.
• Conduct regular client visits and presentations.
• Build a strong corporate referral network.

4. Event Agency & Partnership Development

• Build relationships with event planners, wedding planners, MICE companies, concierge services and other relevant partners.
• Generate regular referrals and bookings through external partners.
• Negotiate mutually beneficial commercial arrangements where approved by management.
• Track business generated through each partner.

5. Sales Conversion & Follow-up

• Take complete ownership of leads from enquiry to booking confirmation.
• Ensure every enquiry is followed up systematically.
• Maintain an updated sales pipeline.
• Track:
• New leads
• Follow-ups
• Proposals sent
• Negotiations
• Confirmed bookings
• Lost business
• Reason for lost business
• Expected revenue
• Minimise enquiry-to-booking leakage.

6. Revenue Responsibility

• Achieve monthly and quarterly sales targets assigned for Sorano and Mehico.
• Focus on incremental revenue generation, particularly during weekdays and low-demand periods.
• Drive high-value group bookings and private events.
• Identify opportunities to increase average booking value through menu upgrades, beverages, add-ons and event packages.

7. Internal Coordination

• Coordinate with Operations, Restaurant Managers, Chefs, Finance and Marketing teams to execute confirmed events smoothly.
• Ensure all commercial commitments made to clients are properly communicated and approved.
• Participate in event planning and pre-event discussions where required.
• Ensure payment schedules and commercial terms are followed.

Experience

• 3-6 years of relevant sales experience, preferably in:
• Restaurants
• Hospitality
• Hotels
• Events
• Banquets
• Corporate sales
• Premium/F&B brands
• Proven experience in B2B and event sales is strongly preferred.
• Experiences with an existing corporate/event network will have an advantage.

Skills

• Strong business development and sales skills.
• Excellent communication and negotiation abilities.
• Strong follow-up and conversion skills.
• Comfortable with field sales and client meetings.
• Good understanding of corporate and social event requirements.
• Ability to work with revenue targets and sales pipelines.
• Strong networking and relationship-building skills.
• Good knowledge of Kolkata's corporate and social event market.

Personality & Work Style

We are looking for someone who is:

• Highly driven by targets
• Proactive and self-motivated
• Comfortable making cold calls and approaching new clients
• Strong at networking
• Persistent with follow-ups
• Commercially aware
• Confident in client negotiations
• Well-presented and professional
• Able to work independently
• Focused on bringing actual business, not just generating enquiries

Important Requirement

This is not a desk-based sales coordination role.

The candidate is expected to actively go into the market, meet potential clients and partners, develop relationships and bring confirmed party/event business to Sorano and Mehico.

Compensation

Attractive performance-linked incentive based on actual revenue generated/collected, over and above the fixed salary.