Sales Manager (Event Management)

India Solution Events and Production; Kolkata Metropolitan Area; On-site; INR 800,000 - 1,200,000; Full time

Job summary

India Solution Events and Production is seeking a Sales Manager (Event Management) in India to drive revenue by acquiring new clients and leading the sales team. You will sell corporate events, exhibitions, conferences, weddings, brand activations, product launches, and related solutions while coordinating with operations for successful execution.

The role requires 5–8 years of sales experience with 2–3 years in management, and a Bachelor’s in Business/Marketing/Event Management (MBA preferred).

Qualifications

• Bachelor's degree in Business Administration, Marketing, Event Management, or related field (MBA added advantage).
• 5–8 years of sales experience, with at least 2–3 years in a managerial role.
• Experience in event management, advertising, hospitality, media, or B2B services preferred.
• Strong leadership and team management skills.
• Excellent communication and negotiation skills.
• Business development and client acquisition skills.
• Proposal preparation and presentation skills.
• CRM software proficiency.

Responsibilities

• Develop and implement sales strategies to achieve targets.
• Generate new business via cold calling, networking, referrals, and digital platforms.
• Identify new corporate clients, agencies, and opportunities.
• Conduct client meetings, presentations, and event pitches.
• Prepare event proposals, quotations, and commercial agreements.
• Negotiate pricing and close deals.
• Build and maintain long-term client relationships.
• Understand client requirements and recommend suitable event solutions.
• Ensure high customer satisfaction and repeat business.
• Resolve client concerns promptly and professionally.
• Lead, mentor, and motivate the sales team.
• Assign sales targets and monitor daily performance.
• Conduct sales meetings and provide coaching.
• Support recruitment and training of new sales executives.
• Maintain an accurate sales pipeline using CRM.
• Prepare daily, weekly, and monthly sales reports.
• Track sales performance, conversion rates, and revenue forecasts.
• Coordinate with operations for smooth execution.
• Monitor competitors and industry trends.
• Identify emerging market opportunities.
• Develop strategies to expand market presence.

Skills

Leadership

Negotiation

Communication

Client acquisition

CRM

Strategic planning

Education

Bachelor's degree in Business Administration/Marketing/Event Management

MBA

Tools

CRM software

Job description

Job Title: Sales Manager (Event Management)

Location: India Solution

Experience Required: 5–8 years (2-3 years managerial)

Job Type: Full-Time

Company Description

The Sales Manager is responsible for driving revenue growth by acquiring new clients, maintaining strong relationships with existing clients, leading the sales team, and achieving monthly and annual sales targets. The role involves selling corporate events, exhibitions, conferences, weddings, brand activations, product launches, and other event solutions while coordinating with the operations team to ensure successful project execution.

Mandatory Criteria

• Bachelor's degree in Business Administration, Marketing, Event Management, or a related field (MBA is an added advantage).
• 5–8 years of sales experience, with at least 2–3 years in a managerial role.
• Experience in event management, advertising, hospitality, media, or B2B services industry is preferred.
• Strong leadership and team management skills.
• Excellent communication and negotiation skills.
• Business development and client acquisition skills.
• Proposal preparation and presentation skills.
• CRM software proficiency.
• Strategic planning and problem-solving skills.
Financial and commercial awareness.
• Time management and multitasking skills.

Job Description

Responsibilities:

• Develop and implement sales strategies to achieve business targets.
• Generate new business through cold calling, networking, referrals, and digital platforms.
• Identify new corporate clients, agencies, and business opportunities.
• Conduct client meetings, presentations, and event pitches.
• Prepare event proposals, quotations, and commercial agreements.
• Negotiate pricing and close deals.
• Build and maintain long-term relationships with clients.
• Understand client requirements and recommend suitable event solutions.
• Ensure high customer satisfaction and repeat business.
• Resolve client concerns promptly and professionally.
• Lead, mentor, and motivate the sales team.
• Assign sales targets and monitor daily performance.
• Conduct sales meetings and provide coaching.
• Support recruitment and training of new sales executives.
• Maintain an accurate sales pipeline using CRM.
• Prepare daily, weekly, and monthly sales reports.
• Track sales performance, conversion rates, and revenue forecasts.
• Coordinate with the operations team for smooth event execution.
• Monitor competitors and industry trends.
• Identify emerging market opportunities.
• Develop strategies to expand the company's market presence.

Events will require work during evenings and weekends, so flexibility with work hours is often necessary.

• Department: Sales & Business Development
• Reporting To: Sales Head
• Preferred Industry Experience: Event Management, Corporate Events, MICE, Exhibitions, Hospitality, Advertising & Media, Wedding Planning, Brand Activations.
• Key Performance Indicators (KPIs): Monthly and annual sales revenue, Number of new clients acquired, Lead-to-conversion ratio, Client retention rate, Team target achievement, Profit margin on projects, Customer satisfaction score.