Associate Manager - Banquet Sales

Adani Group; Ahmedabad District; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Adani Group is seeking a Lead - Banquet Sales to drive banquet and event revenue through proactive business development and strategic planning. You will manage corporate and social event bookings, build lasting client relationships, and ensure a seamless customer experience from inquiry to event execution.

The role involves negotiating contracts, coordinating with operations, and achieving monthly, quarterly, and annual sales targets to maximize profitability.

Qualifications

• Bachelor's degree in Hospitality Management, Hotel Management, Business Administration, Marketing, or related field.
• MBA/PGDM in Marketing or Hospitality Management preferred.

Responsibilities

• Develop and execute sales strategies to maximize banquet, conference, wedding, and event revenues.
• Generate new business through corporate clients, event planners, travel partners, and referrals.
• Identify potential clients via networking, referrals, database marketing, and market visits.

Skills

Communication

Presentation

Relationship building

Negotiation

Customer-centric

Team collaboration

Problem solving

Education

Bachelor's Degree in Hospitality/Hotel Management/Business Admin/Marketing

MBA/PGDM in Marketing or Hospitality Management

Job description

Purpose/Objective

• The Lead - Banquet Sales will be responsible for driving banquet and event revenue through proactive business development, client relationship management, event sales, and strategic planning.
• The role involves generating new business opportunities, managing corporate and social event bookings, achieving revenue targets, and ensuring a seamless customer experience from inquiry to event execution.

Key Responsibilities of Role

• Banquet Sales & Business Development - Develop and execute sales strategies to maximize banquet, conference, wedding, and event revenues.
• - Generate new business opportunities through corporate clients, event planners, wedding planners, travel partners, and other channels.
• - Identify and pursue potential clients through networking, referrals, database marketing, and market visits.
• - Conduct sales presentations, site inspections, and property tours for prospective clients.
• - Negotiate pricing, contracts, and commercial terms while maintaining profitability.
• Client Relationship Management - Build and maintain long-term relationships with corporate accounts, event management companies, wedding planners, and key stakeholders.
• - Act as the primary point of contact for clients throughout the event sales lifecycle.
• - Ensure high levels of customer satisfaction through timely communication and service excellence.
• - Address client concerns and coordinate with internal teams for effective resolution.
• Event Planning & Coordination - Coordinate with Operations, Banquet, Kitchen, Finance, and Facility teams to ensure smooth event execution.
• - Monitor event requirements and ensure commitments made during the sales process are delivered effectively.
• - Participate in pre-event planning meetings and post-event feedback reviews.
• - Ensure successful execution of conferences, exhibitions, social events, weddings, and corporate gatherings.
• Revenue & Performance Management - Drive banquet revenue and achieve monthly, quarterly, and annual sales targets.
• - Prepare sales forecasts, budget plans, and revenue reports.
• - Analyze market trends, competitor activities, and customer requirements to identify growth opportunities.
• - Optimize banquet space utilization and maximize revenue generation.
• Market Intelligence & Business Growth - Conduct market research to understand customer preferences and emerging event trends.
• - Develop promotional campaigns in collaboration with the marketing team.
• - Maintain and update CRM/database of clients and business opportunities.
• - Represent the organization at industry events, trade fairs, and networking forums.
• Reporting & Compliance - Prepare MIS reports related to sales pipeline, conversions, revenue generation, and customer engagement.
• - Ensure compliance with company policies, commercial approvals, and contractual requirements.
• - Maintain accurate documentation of bookings, contracts, and client communications.

Technical Competencies

• Strong Communication & Presentation Skills
• Relationship Building & Networking
• Negotiation & Influencing Skills
• Customer-Centric Approach
• Team Collaboration
• Problem Solving & Decision Making

Qualifications and Experience

• Bachelor's Degree in Hospitality Management, Hotel Management, Business Administration, Marketing, or related field.
• MBA/PGDM in Marketing or Hospitality Management will be preferred.