Sales Manager

Indinom Foods; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Indinom Foods is seeking a sharp sales professional to own the funnel from qualified lead to LOI for its BoC franchise formats. You’ll qualify leads, tailor pitches to city tiers, and drive the end-to-end discovery-to-close sequence, aiming for a 30-day close cycle.

You’ll report weekly on lead sources, CPLs, and campaign performance, while supporting founders in multi-unit and master franchise discussions. Fluency in English and Hindi, plus a third language, is advantageous.

Qualifications

• 4–7 years in sales with at least 2 years selling high-ticket products.
• Comfort with numbers: gross margin, ROI, payback, IRR.
• Fluent English and Hindi; a third language is an advantage.
• CRM discipline and pipeline management.

Responsibilities

• Own the CRM and manage every qualified lead from qualifying to LOI.
• Pitch formats (BoC Lite / OTC Lite / OTC Standard) based on city tier and capex.
• Run discovery-to-close sequence: intro call, deck walkthrough, unit economics, LOI.
• Feed the marketing loop with weekly lead source insights.
• Support founders in multi-unit/territory/master franchise deals.
• Represent the brand at franchise expos and events.

Skills

CRM discipline

High-ticket sales

English + Hindi

Franchise sales

Prospect qualification

Job description

About us

Indinom Foods is a vertically integrated F&B brand house. Our flagship, Burger or Chai (BoC), and is now scaling nationally through three franchise formats designed for different investment tickets and city tiers.

The role in one line

Own the funnel from qualified lead to signed LOI, and be personally accountable for franchise revenue and sign-up velocity.

What you'll actually do

• Own the CRM. Every Meta/Threads/organic lead lands with you. You qualify fast, disqualify faster, and keep the pipeline honest.
• Pitch the formats. You'll know BoC Lite / OTC Lite / OTC Standard unit economics cold - payback period, monthly P&L, breakeven ADS and match the right format to the right prospect (city tier, capex appetite, real estate).
• Run the discovery-to-close sequence. Intro call deck walkthrough unit economics deep-dive site validation LOI agreement. Target close cycle: 30 day.
• Feed the marketing loop. Report weekly on lead source qualified CPL signed CPL. If a campaign is producing tourists, you tell performance marketing before the spend compounds.
• Master franchise conversations. Support the founders on multi-unit / territory / master franchise deals — you're not closing these solo, but you're running the process.
• Represent the brand. Franchise expos, industry events, occasional on-camera walkthroughs with the founders when the deal warrants it.

You should apply if you have

• 4–7 years in sales, with at least 2 years selling high-ticket products (franchise, real estate, insurance, B2B SaaS 5L ACV, education, or capital equipment)
• Comfort with numbers. You can talk gross margin, ROI, payback, and IRR without a cheat sheet. Franchisees will interrogate the model — you need to hold your ground.
• Fluent English + Hindi; a third language (Marathi, Gujarati, Tamil, Telugu, Kannada) is a real advantage
• CRM discipline. You update it because you know the funnel is the job, not the report
• The instinct to read a prospect fast — capable buyer vs tyre-kicker vs dreamer with borrowed money

Nice to have

• Prior stint in F&B, QSR, cloud kitchens, or retail franchise sales
• Existing relationships with real estate brokers or mall leasing teams in Tier 1/Tier 2 cities
• Experience closing over WhatsApp and video, not just in person