Sales Manager

BoC - Burger or Chai; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Performance incentives

Growth potential

Ownership opportunities

Job summary

Burger or Chai (BoC) is seeking a Franchise Sales Manager to drive growth by identifying and converting prospective franchise partners. The role emphasizes strong sales, strategy, and relationship building to expand BoC's franchise footprint across Mumbai and beyond.

The candidate will manage the funnel from inquiry to closure, coordinate with internal teams for feasibility, and participate in market expansion activities. This is a dynamic, target-driven opportunity in a fast-growing QSR brand.

Qualifications

• Strong sales and negotiation abilities with a track record in B2B or franchise sales.
• Excellent communication and presentation skills to pitch concepts clearly.
• Solid understanding of franchise business models and unit economics.

Responsibilities

• Identify and generate franchise leads across multiple channels.
• Deliver franchise presentations and pitches to potential partners.
• Explain brand concept, investment structure, ROI, and operating model to prospects.

Skills

Sales

Negotiation

Communication

Franchise knowledge

Relationship building

Self-driven

Analytical reporting

Tools

CRM

Job description

Burger or Chai (BoC) is a youth-focused Indian quick-service restaurant (QSR) brand that combines burgers and chai into an affordable, high-frequency dining experience. Designed for India’s fast-growing QSR market, BoC emphasizes operational simplicity, cultural relevance, and a standardized menu supported by a centralized supply chain and tech-enabled operations. The brand currently operates outlets in Mumbai and Nagpur, with 50+ franchises booked for 2026, positioning it for rapid national expansion. Through a franchise-first model, BoC focuses on strong unit economics, faster break-even, and comprehensive partner support across location selection, store setup, training, marketing, and operations. With a vision to scale 1,000+ outlets by 2030, BoC is building a national platform that delivers speed, quality, and sustainable growth for India’s next generation of diners and entrepreneurs.

Role Overview

The Franchise Sales Manager will be responsible for driving franchise growth for Burger or Chai by identifying, pitching, and converting potential franchise partners. This role requires strong sales ability, relationship building, and understanding of business expansion strategies.

Key Responsibilities

Franchise Sales & Lead Generation

• Identify and generate new franchise leads through multiple channels.
• Conduct franchise presentations and business pitches.
• Explain brand concept, investment structure, ROI, and operational model to prospects.
• Convert qualified leads into signed franchise agreements.

Pipeline & Conversion Management

• Manage franchise sales funnel from enquiry to closure.
• Track and follow up with leads regularly.
• Maintain CRM and sales reporting.

Partner Evaluation

• Screen and evaluate potential franchise partners based on financial capability, location suitability, and brand fit.
• Coordinate with internal teams for feasibility and approvals.

Market Expansion

• Identify new cities and growth opportunities.
• Conduct market research and competitor analysis.
• Participate in franchise exhibitions and networking events.

Relationship Management

• Maintain strong relationships with prospects and franchise partners.
• Act as the primary point of contact during onboarding.

Required Skills

• Strong sales and negotiation skills.
• Excellent communication and presentation ability.
• Understanding of franchise business models.
• Ability to build relationships and trust with investors.
• Self-driven with strong target orientation.
• Good analytical and reporting skills.

Preferred Background

• Experience in franchise sales, QSR, retail expansion, or business development.
• Knowledge of F&B industry is a strong advantage.
• Experience handling franchise documentation and agreements is preferred.

Key Performance Indicators (KPIs)

• Number of franchise leads generated.
• Franchise conversion rate.
• Revenue from franchise sales.
• Expansion into new markets.

Why Join Us

• Opportunity to build and scale a fast-growing youth-focused food brand.
• High ownership and growth potential.
• Performance-driven incentives.