Sales Executive – School Education Publishing

Safety Troop; Hyderabad; On-site; INR 630,000 - 770,000; Full time

Job summary

Safety Troop in India is seeking a Sales Executive to promote educational books, learning resources, digital solutions, and academic programs to schools. You will build relationships with school leaders, teachers, and decision-makers to drive adoptions.

Responsibilities include visiting schools in the Hyderabad region, presenting products, achieving sales targets, generating leads, and coordinating orders with distributors and internal teams.

Qualifications

• Bachelor's degree required in any discipline.
• Experience in Educational Publishing, EdTech, FMCG, or institutional sales preferred.
• Experience with CBSE/ICSE/State/International boards is a plus.

Responsibilities

• Visit schools in the assigned territory.
• Develop and maintain relationships with Principals, Coordinators, HODs, and Teachers.
• Understand school curriculum requirements and recommend suitable products.
• Conduct product presentations and demonstrations.
• Achieve monthly, quarterly, and annual sales targets.
• Generate new leads and convert prospective schools into customers.
• Identify opportunities for book adoptions and institutional sales.
• Increase market penetration within the assigned territory.
• Promote textbooks, supplementary books, assessment tools, digital learning platforms, and teacher resources.
• Organize book exhibitions, workshops, orientations, and school events.
• Distribute sample copies and marketing materials.
• Conduct teacher engagement activities.
• Collect and process school orders.
• Coordinate with distributors, warehouses, and internal teams for timely delivery.
• Ensure accurate order tracking and follow-up.
• Monitor competitor activities, pricing, and product launches.
• Gather feedback from schools regarding products and services.
• Share market insights with management.
• Maintain daily visit reports.
• Update CRM and sales records.
• Submit weekly and monthly sales reports.

Skills

Relationship Management

Presentation Skills

Territory Management

Customer Service Orientation

MS Office & CRM

Education

Bachelor's Degree (Any Discipline)

Tools

MS Office

CRM

Job description

Job Summary

The Sales Executive will be responsible for promoting and selling educational books, learning resources, digital solutions, and academic programs to schools. The role involves building strong relationships with school leaders, teachers, coordinators, and decision-makers to drive adoption of the company's educational products.

Key Responsibilities

School Outreach & Relationship Building

• Visit schools regularly within the assigned territory.
• Develop and maintain relationships with Principals, Coordinators, HODs, and Teachers.
• Understand school curriculum requirements and recommend suitable products.
• Conduct product presentations and demonstrations.

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.
• Generate new leads and convert prospective schools into customers.
• Identify opportunities for book adoptions and institutional sales.
• Increase market penetration within the assigned territory.

Product Promotion

• Promote textbooks, supplementary books, assessment tools, digital learning platforms, and teacher resources.
• Organize book exhibitions, workshops, orientations, and school events.
• Distribute sample copies and marketing materials.
• Conduct teacher engagement activities.

Order Management

• Collect and process school orders.
• Coordinate with distributors, warehouses, and internal teams for timely delivery.
• Ensure accurate order tracking and follow-up.
• Monitor competitor activities, pricing, and product launches.
• Gather feedback from schools regarding products and services.
• Share market insights with management.

Customer Support

• Resolve school queries and concerns promptly.
• Ensure high customer satisfaction and retention.
• Build long-term partnerships with educational institutions.

Reporting

• Maintain daily visit reports.
• Update CRM and sales records.
• Submit weekly and monthly sales reports.

Key Performance Indicators (KPIs)

• Number of School Visits
• New School Adoptions
• Lead Conversion Rate
• Customer Retention
• Collection & Payment Follow-up

Qualifications

• Bachelor's Degree (Any Discipline)
• Experience in Educational Publishing, EdTech, FMCG, or Institutional Sales preferred

Skills Required

• Relationship Management
• Presentation Skills
• Territory Management
• Customer Service Orientation
• MS Office & CRM Knowledge

Preferred Experience

• 1–5 years in School Book Publishing, EdTech, Academic Sales, or Institutional Sales.
• Experience working with CBSE, ICSE, State Board, or International Schools is an advantage.

Additional Responsibilities Common in Top Publishing Houses

• Conduct Teacher Training Programs.
• Support Curriculum Alignment Discussions.
• Organize Principal Meets and Educational Conferences.
• Participate in Annual Book Selection Cycles.
• Manage Distributor and Dealer Networks.

Compensation

Salary: Starting at ₹7 Lakhs per annum and as per experience.

Important: This is an on-site position based in Hyderabad. Candidates should have relevant experience in the region and be comfortable travelling across the region for school visits, meetings, and client interactions.