Sales Executive - HORECA

Ocean Select Foods LLP; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Ocean Select Foods LLP is seeking a Sales Executive – HORECA to drive B2B seafood sales to hotels, restaurants, caterers, and cloud kitchens in Mumbai. This full-time, on-site role focuses on identifying new business opportunities, managing key accounts, and building strong chef and procurement relationships.

You'll conduct client meetings, product presentations, coordinate sampling, negotiate proposals, and ensure timely orders and collections, while tracking market trends and collaborating

Qualifications

• Proven B2B sales experience in HORECA, foodservice, or FMCG.
• Build and maintain long-term client relationships with chefs, F&B leaders, and procurement teams.
• Strong communication, negotiation, and presentation skills.
• Solid understanding of Mumbai HORECA market and key accounts.
• Proficient in basic sales reporting and CRM usage.
• Willingness to travel within Mumbai and weekends as needed.
• Experience in seafood, frozen foods, or protein categories is advantageous.

Responsibilities

• Drive B2B sales of premium seafood products to hotels, restaurants, caterers, and cloud kitchens in Mumbai.
• Identify and qualify new business opportunities and manage existing key accounts.
• Coordinate sampling, product presentations, proposals, and timely order closures.
• Maintain CRM records and report sales performance.
• Collaborate with operations and logistics to ensure smooth deliveries and high service levels.

Skills

Lead generation

Pipeline management

Closing deals

Relationship building

Stakeholder management

Communication

Negotiation

Presentation skills

Mumbai market knowledge

CRM tools

Time management

Willingness to travel

Seafood knowledge

Tools

CRM software

Job description

Company Description

Ocean Select Foods LLP is a specialized B2B seafood supply partner serving India’s leading hotels, fine-dining restaurants, cloud kitchens, and premium caterers. The company focuses on solving key challenges in commercial seafood procurement, including inconsistent sizing, yield loss, supply chain disruptions, and food safety risks. By combining direct source traceability with advanced blast-freezing and robust cold-chain technology, Ocean Select delivers premium seafood that meets international HoReCa standards. Its core range includes IQF prawns, pasteurised crab meat, and sustainably farmed Norwegian salmon, designed for precise portion control and reliable cost management. Chefs and procurement teams value Ocean Select for its 100% net weight guarantee, cold-chain integrity, and highly standardized products.

Role Description

The Sales Executive – HORECA will be responsible for driving B2B sales of premium seafood products to hotels, restaurants, caterers, and cloud kitchens in the Mumbai region. This full-time, on-site role involves identifying and qualifying new business opportunities, managing existing key accounts, and maintaining strong relationships with chefs, F&B managers, and procurement heads. Day-to-day tasks include conducting client meetings and product presentations, coordinating sampling and demonstrations, preparing and negotiating commercial proposals, and ensuring timely order closure and collections. The role also includes tracking market trends, competitor activity, and pricing dynamics, while working closely with operations and logistics teams to ensure smooth deliveries and high service levels. The Sales Executive will report on sales performance, maintain accurate CRM records, and support growth initiatives such as distributor partnerships and regional promotions.

Qualifications

• Proven B2B sales experience in HORECA, foodservice, or FMCG, with strong skills in lead generation, pipeline management, and closing deals.
• Ability to build and maintain long-term client relationships, including effective stakeholder management with chefs, F&B leaders, and procurement teams.
• Strong communication, negotiation, and presentation skills, with the ability to explain product benefits, technical specifications, and commercial terms clearly.
• Solid understanding of the Mumbai HORECA market, including key accounts, distributor networks, and local foodservice dynamics.
• Comfort with basic sales reporting, CRM tools, and data-driven decision-making to track performance and identify growth opportunities.
• High level of ownership, self-motivation, and resilience, with the ability to work independently in the field and manage time effectively.
• Willingness to travel within Mumbai, conduct frequent client visits, and support occasional off-hours or weekend requirements driven by customer needs.
• Experience in seafood, frozen foods, or protein categories is an advantage; prior exposure to cold-chain or quality-focused products is a plus.