Sales Executive - Horeca

Bisleri; Chennai District, Coimbatore District; Hybrid; INR 420,000 - 600,000; Full time

Job summary

Bisleri is seeking a proactive Sales Executive HORECA to grow hotels, restaurants, cafes, and catering partners in Chennai and Coimbatore. You will expand product penetration, drive volume, and build long-term customer partnerships.

With 3+ years in HORECA sales in the region, you will negotiate pricing, manage listings and contracts, visit clients, and coordinate with distributors to ensure timely deliveries. A bachelor's degree is preferred.

Qualifications

• Bachelor's degree preferred.
• 3+ years HORECA sales in Chennai/Coimbatore.
• Strong negotiation and communication skills.
• Proficiency in Excel.

Responsibilities

• Develop and manage the HORECA channel: hotels, restaurants, cafs, QSRs, and catering partners.
• Acquire new key accounts and retain existing ones in the Chennai and Coimbatore region.
• Ensure product listings, and contractual agreements.
• Conduct regular client visits for relationship building, order collection, and issue resolution.
• Negotiate pricing, credit terms.
• Coordinate with distributors and supply chain for timely deliveries.
• Track competitor activities and market trends.
• Maintain daily sales reports.

Skills

Negotiation

Communication

Presentation

Excel

Relationship building

Field orientation

Target driven

Education

Bachelor's degree

Job description

Position: Sales Executive HORECA (Chennai and Coimbatore)

Location: Chennai and Coimbatore

Industry: Packaged Drinking Water / Beverages / FMCG

About the Role: We are looking for a proactive and relationship-driven HORECA Sales Executive to manage and grow business across hotels, restaurants, cafes, caterers, and food service chains in the Chennai and Coimbatore market. The role focuses on increasing product penetration, driving volume, and building long-term customer partnerships.

Key Responsibilities:

• Develop and manage the HORECA channel: hotels, restaurants, cafs, QSRs, and catering partners.
• Acquire new key accounts and retain existing ones in the Chennai and Coimbatore region.
• Ensure product listings, and contractual agreements.
• Conduct regular client visits for relationship building, order collection, and issue resolution.
• Negotiate pricing, credit terms.
• Coordinate with distributors and supply chain for timely deliveries.
• Track competitor activities and market trends.
• Maintain daily sales reports.

Required Skills & Qualifications:

• Bachelors degree (preferred).
• Minimum 3 years of HORECA sales experience in the Chennai and Coimbatore market.
• Strong existing connections with chefs, purchase managers, F&B managers (advantage).
• Excellent negotiation, communication, and presentation skills.
• Understanding of institutional pricing, margins, and contracts.
• Field-oriented, self-disciplined, and target-driven.
• Proficiency in Excel.

Preferred Qualities:

• Strong relationship-building skills.
• Ability to work independently.
• Good understanding of Chennai and Coimbatore food service landscape.
• Problem-solving and customer-oriented mindset.