Assistant Manager - Horeca Sales / Seafood / Fresh / Frozen

Indepesca Overseas; Mumbai; On-site; INR 609,000 - 730,000; Full time

Benefits offered by this job

Incentives based on performance

Job summary

BigSams is seeking an experienced Assistant Sales Manager – HORECA to drive sales across Hotels, Restaurants, Cafs, Caterers and Institutional segments in Mumbai. The role requires hands-on HORECA experience and a strong network within the Mumbai market to develop and close new business.

The candidate will promote and sell fresh and frozen meat, seafood, and related products, while managing key accounts and achieving targets.

Qualifications

• Experience in HORECA sales within the food/FMCG sector.
• Strong communication and negotiation skills.
• Ability to develop and manage key accounts in Mumbai.

Responsibilities

• Develop and execute sales strategies to achieve monthly and annual HORECA sales targets.
• Identify and acquire new customers across Hotels, Restaurants, Cafs, Caterers, Cloud Kitchens and Institutions.
• Develop relationships with Chefs, Purchase Managers and F&B Managers.
• Manage and grow existing HORECA accounts to increase volume and retention.
• Promote fresh and frozen meat, seafood and related products.
• Coordinate with Operations, Procurement, Warehouse and Dispatch for timely orders.
• Maintain sales reports, pipeline and forecasts.

Skills

HORECA sales

Customer acquisition

Negotiation

Relationship management

Market visits

Education

Graduate/MBA in Sales & Marketing

Job description

Job Description Assistant Sales Manager – HORECA

Company: BigSams
Location: Bandra West, Mumbai
Department: Sales – HORECA
Position: Assistant Sales Manager – HORECA
Experience: 5–8 Years
Salary: Up to 60,000 per month + Attractive Incentives
Industry Preference: Meat, Seafood, Fresh & Frozen Food / FMCG
Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Assistant Sales Manager – HORECA to drive sales and business development across the Hotels, Restaurants, Cafs, Caterers and Institutional (HORECA) segment in Mumbai.

The ideal candidate should have strong experience in Fresh & Frozen Meat, Seafood, Poultry or related FMCG/food products, with a proven track record of developing HORECA clients, achieving sales targets and managing key accounts.

Key Responsibilities

• Develop and execute sales strategies to achieve monthly and annual HORECA sales targets.
• Identify and acquire new customers across Hotels, Restaurants, Cafs, Caterers, Cloud Kitchens and Institutions.
• Develop strong relationships with Chefs, Purchase Managers, F&B Managers, Owners and Procurement Teams.
• Manage and grow existing HORECA accounts to increase business volume and customer retention.
• Promote and sell the company's fresh and frozen meat, seafood and related food products.
• Conduct regular market visits and identify new business opportunities.
• Generate leads, conduct product presentations/sampling and convert prospects into regular customers.
• Negotiate pricing, payment terms and commercial agreements within company guidelines.
• Monitor competitor activities, market pricing, customer requirements and emerging trends.
• Coordinate with Operations, Procurement, Warehouse and Dispatch teams to ensure timely order fulfilment.
• Ensure timely collection of outstanding payments from customers.
• Maintain accurate sales reports, customer databases, pipeline and sales forecasts.
• Achieve agreed sales, revenue, margin and customer acquisition targets.
• Handle customer complaints and coordinate internally for quick resolution.
• Support the Sales Manager in planning and executing HORECA business development initiatives.

Candidate Profile

• Graduate/MBA in Sales & Marketing or related discipline preferred.
• 5–8 years of relevant sales experience, preferably in the HORECA segment.
• Candidates from Meat, Seafood, Poultry, Fresh/Frozen Food, FMCG or Food Distribution industries will be preferred.
• Strong existing knowledge/network within the Mumbai HORECA market will be an advantage.
• Proven track record of achieving sales targets.
• Strong communication, negotiation and relationship-management skills.
• Ability to independently generate leads and convert them into business.
• Good understanding of HORECA procurement processes and customer requirements.
• Should be comfortable with extensive market visits and customer meetings.
• Must be target-oriented, energetic and willing to take ownership of business growth.

Key Performance Indicators (KPIs)

• Monthly Sales & Revenue Achievement
• New HORECA Customer Acquisition
• Existing Customer Business Growth
• Gross Margin / Contribution
• Customer Retention
• Collection & Outstanding Control
• Sales Pipeline Development
• Market Coverage & Customer Visits
• Product-wise Sales Growth

Compensation & Benefits

Salary: Up to 60,000 per month, depending on experience and suitability
Incentives: Performance-based attractive sales incentives
Location: Bandra West, Mumbai

Ideal Candidate

A hands‑on HORECA sales professional who understands the Mumbai food-service market, has strong customer relationships and can independently drive business growth in fresh/frozen meat and seafood products.