Sales Executive

Bennett Coleman & Co. Ltd. (The Times of India); Vadodara; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Bennett, Coleman & Co. Ltd. (BCCL) invites a Sales Team Member to drive revenue growth by building strong client relationships and delivering advertising and media solutions.

You will work with clients, agencies, and internal teams to understand objectives and maximize revenue from existing and new accounts. You will analyse market trends, identify opportunities, and coordinate with internal teams to ensure timely delivery and execution of campaigns.

Qualifications

• 3-9 years of experience in sales, media sales, advertising sales, client servicing, or business development.
• Strong communication and presentation skills with the ability to influence stakeholders.
• Proven ability to build and maintain client relationships.
• Good commercial acumen and negotiation skills.
• Ability to analyse market information and convert insights into business opportunities.
• Strong collaboration skills and ability to work with cross-functional teams.

Responsibilities

• Analyse client businesses, market trends, competitor activity, media spends, and share of wallet to support sales planning.
• Build and manage relationships with clients and advertising agencies to strengthen long-term partnerships.
• Identify growth opportunities within assigned categories and develop plans to generate incremental revenue.
• Collaborate with the Branch Vertical Head to create client-focused advertising and media solutions.
• Promote new products, services, and initiatives that align with client communication objectives.
• Coordinate with internal teams to ensure seamless campaign execution and timely delivery of commitments.
• Provide regular updates on client meetings, order bookings, pipeline status, and revenue opportunities.
• Participate in sales reviews and recommend actions to improve performance against business targets.

Skills

Sales experience

Client relationship management

Communication skills

Negotiation skills

Market analysis

Cross-functional collaboration

Education

Bachelor's degree (any discipline)

MBA preferred

Job description

Bennett, Coleman & Co. Ltd. (BCCL) is one of India's largest media conglomerates, with a legacy dating back to 1838 and a portfolio that includes The Times of India, The Economic Times, Mumbai Mirror, Navbharat Times, Maharashtra Times, and Vijay Karnataka. Across print, digital, branded content, out-of-home, and experiential platforms, BCCL combines trusted journalism, audience insight, and innovation to shape conversations at scale.

About Response

Response is the sales function of BCCL and contributes significantly to the organisation's revenue. The team works across business planning, business development, client servicing, and sales capability building while leveraging market intelligence, analytics, and media solutions to drive business growth.

The Opportunity

As a Sales Team Member, you will help drive revenue growth by building strong client relationships, identifying new business opportunities, and delivering effective advertising and media solutions. You will work closely with clients, agencies, and internal stakeholders to understand business objectives, recommend relevant offerings, and maximise revenue from existing and prospective accounts. This role offers the opportunity to contribute directly to business growth through consultative selling, market insights, and innovative client solutions.

What You Will Do

• Analyse client businesses, market trends, competitor activity, media spends, and share of wallet to support sales planning.
• Build and manage relationships with clients and advertising agencies to strengthen long-term partnerships.
• Identify growth opportunities within assigned categories and develop plans to generate incremental revenue.
• Collaborate with the Branch Vertical Head to create client-focused advertising and media solutions.
• Promote new products, services, and initiatives that align with client communication objectives.
• Coordinate with internal teams to ensure seamless campaign execution and timely delivery of commitments.
• Provide regular updates on client meetings, order bookings, pipeline status, and revenue opportunities.
• Participate in sales reviews and recommend actions to improve performance against business targets.

What You Bring

Must-Have

• 3-9 years of experience in sales, media sales, advertising sales, client servicing, or business development.
• Strong communication and presentation skills with the ability to influence stakeholders.
• Proven ability to build and maintain client relationships.
• Good commercial acumen and negotiation skills.
• Ability to analyse market information and convert insights into business opportunities.
• Strong collaboration skills and ability to work with cross-functional teams.

Preferred

• Experience in print, digital, media, advertising, or integrated sales environments.

Education

Bachelor's degree in any discipline. MBA is preferred. Equivalent relevant sales experience will also be considered.

BCCL is an equal opportunity employer. We are committed to building a diverse and inclusive workplace and consider applicants without discrimination based on gender, gender identity or expression, sexual orientation, disability, age, religion, caste, ethnicity, marital status, or any other characteristic protected by applicable law. Candidates who need reasonable accommodation during the recruitment process may inform the recruiter.