Sales Executive

Ashoka Bearing Enterprises; New Delhi; On-site; INR 300,000 - 420,000; Full time

Job summary

Ashoka Bearing Enterprises in Delhi, India is seeking a Field Sales Executive to drive field visits, identify new customers, and grow the company’s presence in the market. You will engage with customers across purchases, maintenance, engineering, and production teams to understand requirements and capture opportunities.

The role emphasizes achieving sales targets, following up on quotations, and coordinating with internal teams to ensure smooth order processing and customer satisfaction.

Qualifications

• Experience in field sales within industrial or B2B sectors is preferred.
• Strong ability to identify new business opportunities and convert leads.
• Proven skills in building long-term customer relationships and account management.
• Practical knowledge of MS Excel and basic CRM usage for tracking activities.
• Willingness to travel extensively for field visits across the territory.
• Strong negotiation and closing abilities with a target-driven mindset.

Responsibilities

• Field visits to existing and potential customers, coordinating with multiple internal stakeholders.
• Develop new customers in the assigned territory and introduce company products.
• Achieve monthly/quarterly/annual sales targets and convert enquiries into orders.
• Follow up on quotations, gather requirements, and coordinate technical discussions as needed.
• Monitor market trends, competitors, and identify opportunities for new products or brands.
• Maintain records of enquiries, quotations, orders, and customer interactions; submit visit reports.
• Coordinate with inside teams for order processing, delivery, and payment follow-up.
• Maintain professional customer relationships and ensure timely communication on orders and deliveries.
• Provide product demonstrations and support during customer visits as required.

Skills

Field Sales

New Customer Development

Customer Relationship

MS Excel

CRM software

Travel willingness

Negotiation

Job description

. Field Sales & Customer Visits

• Conduct regular field visits to existing and prospective customers.
• Meet purchase, maintenance, engineering, stores, production, and other concerned departments.
• Understand customer requirements and identify potential business opportunities.
• Develop strong and long-term relationships with customers.
• Prepare and follow a planned daily/weekly/monthly visit schedule.
• Maintain regular contact with key customers and ensure continuous business engagement.

2. New Customer Development

• Identify and approach new customers in the assigned territory.
• Generate new leads through market visits, references, industrial directories, and networking.
• Introduce the company's products, brands, and services to potential customers.
• Develop new accounts and convert prospects into regular customers.
• Identify new industries, applications, and market segments for business development.

3. Sales & Business Development

• Achieve assigned monthly, quarterly, and annual sales targets.
• Generate enquiries and convert them into orders.
• Follow up on quotations and pending enquiries regularly.
• Understand customer buying patterns and identify repeat-business opportunities.
• Promote company-authorized brands and product ranges.
• Identify cross-selling and up-selling opportunities.

4. Enquiry & Quotation Follow-up

• Collect complete technical and commercial requirements from customers.
• Coordinate with the internal sales/technical team for quotations.
• Follow up with customers for quotation status and feedback.
• Clarify customer requirements and coordinate for technical discussions where required.
• Maintain proper records of enquiries, quotations, and order status.

5. Market Intelligence

• Monitor competitor activities, pricing, product availability, and market trends.
• Collect information regarding competitor brands and customer requirements.
• Identify upcoming projects and potential industrial requirements.
• Report important market information to the management.
• Identify opportunities for introducing new products or brands

6. Order & Payment Follow-up

• Follow up with customers for purchase orders after quotation approval.
• Coordinate with the office team for order processing and dispatch.
• Monitor pending orders and delivery commitments.
• Follow up with customers for outstanding payments when required.
• Support the team in resolving customer complaints and delivery-related issues.

7. Customer Relationship Management

• Maintain professional relationships with existing customers.
• Conduct regular follow-ups after order completion.
• Understand customer satisfaction and future requirements.
• Handle customer queries professionally and coordinate internally for resolution.
• Ensure timely communication with customers regarding order, delivery, and technical matters.

8. Reporting & Documentation

• Submit daily field visit reports.
• Maintain customer visit records and contact details.
• Update enquiry, quotation, order, and follow-up status regularly.
• Submit weekly/monthly sales and market reports.
• Maintain a proper pipeline of prospective customers and upcoming opportunities.
• Keep CRM/customer records updated, wherever applicable.

9. Coordination with Internal Teams

• Coordinate with inside sales, purchase, technical, accounts, stores, and management teams.
• Provide complete customer requirements to the concerned department.
• Coordinate for technical meetings, product demonstrations, and customer visits.
• Ensure smooth communication between the customer and the company.

Performance Expectations / KPIs

The performance of the Field Sales Executive will be evaluated based on:

• Monthly and annual sales achievement.
• Number of new customers developed.
• Number of new enquiries generated.
• Enquiry-to-order conversion ratio.
• Number and quality of customer visits.
• Value of orders generated.
• Repeat business from existing customers.
• Collection/payment follow-up performance.
• Number of active prospects and sales pipeline.
• Timeliness and quality of sales reports.
• Customer relationship and service quality.

Required Skills

• Good communication and interpersonal skills.
• Strong negotiation and convincing ability.
• Willingness to travel extensively for field visits.
• Basic understanding of industrial/technical products.
• Ability to understand customer requirements.
• Good follow-up and relationship-building skills.
• Target-oriented and self-motivated approach.
• Basic knowledge of MS Excel, email, and sales/CRM software.
• Ability to coordinate effectively with internal teams.

Preferred Experience

• 15 years of experience in field sales/business development, preferably in industrial products.
• Experience in selling bearings, lubrication systems, pumps, valves, pneumatic products, mechanical products, or other industrial components will be an advantage.
• Candidates with strong field-sales ability and willingness to travel may also be considered based on their potential.Role & responsibilities