Sales Executive

RootLantern Technologies; Nanded District, Anand, Jaipur; Hybrid; INR 500,000 - 800,000; Full time

Job summary

RootLantern Technologies seeks a dynamic sales and marketing professional to promote EdTech products and engage with institute decision-makers. You will demonstrate the platform, generate qualified leads, and convert opportunities into paying customers, while collaborating with founders to refine strategy.

You will plan digital and local campaigns, analyze results, and coordinate cross-functional efforts for onboarding and success.

Qualifications

• 2–5 years in sales and marketing, EdTech preferred.
• Proven lead generation and deal closure ability.
• Strong communication, presentation and negotiation skills.
• Experience planning lead-gen campaigns and analyzing results.

Responsibilities

• Conduct product demonstrations to institute decision-makers.
• Generate and qualify leads; drive opportunities to closure.
• Plan targeted digital and local marketing campaigns.
• Gather market feedback; inform product positioning.
• Submit weekly sales and campaign performance reports.

Skills

Sales experience

Lead generation

EdTech

CRM tools

Excel/Google Sheets

Digital marketing

Hindi & English

Travel willingness

Independent work

Bachelor’s degree

Education

Bachelor’s degree in any discipline

Business or marketing qualification

Tools

CRM software

Excel

Google Sheets

Job description

Role Overview

We are looking for a sales and marketing professional with experience promoting EdTech products. You will identify potential institute customers, conduct product demonstrations, generate qualified leads and convert opportunities into paying customers.

You will also plan and analyze marketing campaigns, gather market feedback and work directly with the founders to improve our sales and marketing strategy.

Key Responsibilities

1. Product Demonstrations & Institute Engagement

• Connect with institute owners, directors, academic heads and other decision-makers.
• Understand each institutes challenges and deliver relevant online and in-person product demonstrations.
• Explain how the platform can support the institute’s academic and operational requirements.
• Handle product queries and objections, and coordinate technical discussions when needed.

2. Lead Generation & Sales Conversion

• Generate leads through institute visits, calls, email, professional networks, social media, referrals and education events.
• Qualify prospects based on their requirements, decision-making process, budget and purchase timeline.
• Manage the sales process from initial outreach through demonstrations, proposals, negotiations and closure.
• Maintain timely follow-ups and accurate lead records in a CRM.
• Coordinate with the product and support teams for customer onboarding.

3. Marketing Campaign Planning & Analysis

• Plan and execute targeted digital and local outreach campaigns within approved budgets.
• Coordinate campaign messaging, creatives and landing-page requirements with internal teams or external partners.
• Track campaign spending, qualified leads, demo bookings, conversions and customer acquisition cost.
• Recommend improvements to targeting, messaging and channel selection based on results.
• Evaluate campaigns by the quality of institute enquiries and resulting sales.

4. Marketing Strategy & Market Research

• Recommend target locations, institute segments, outreach channels and partnership opportunities.
• Monitor competitor products, pricing, positioning and promotional activities.
• Gather feedback on product features, pricing, buying objections and unmet institute needs.
• Share actionable inputs with the founders to improve product positioning and market entry.
• Identify opportunities for referrals, customer testimonials and case studies.

5. Reporting & Coordination

• Submit weekly reports covering outreach, qualified leads, demos, pipeline, sales and campaign performance.
• Maintain clear next steps for every active sales opportunity.
• Coordinate customer requirements with the product team and communicate commitments accurately.

Required Experience & Skills

• 2–5 years of relevant sales and marketing experience, including experience with EdTech products.
• Demonstrated ability to generate leads, present products and convert prospects into customers.
• Strong communication, presentation, negotiation and relationship-building skills.
• Practical experience planning or managing lead-generation campaigns and analyzing results.
• Familiarity with CRM tools, Excel or Google Sheets, and digital marketing reporting.
• Ability to communicate effectively in Hindi and English; regional-language proficiency is an advantage.
• Willingness to travel, meet institute decision-makers and work independently.
• Bachelor’s degree in any discipline; a business or marketing qualification is an advantage.