Sales Executive

Carlsberg; Kendujhar; On-site; INR 279,000 - 502,000; Full time

Job summary

Carlsberg is seeking a field sales professional to manage channels and categories within a defined outlet network. The role focuses on ensuring prioritised SKUs are stocked, outlets are merchandised to brand standards, and trade issues are resolved promptly.

You will build strong outlet relationships to enable sell-in of programs and provide timely market feedback to your supervisor. The candidate should understand complex regulatory environments and demonstrate strong commercial acumen to drive

Qualifications

• Adherence to highly regulated and complex industry.
• Channel Management by ensuring outlets carry prioritised SKUs.
• Category Management to optimize assortment and stock.
• Customer Management to build strong relationships with outlets.
• Insights into Winning Strategies for market penetration.
• Commercial Business Understanding to drive trade programs and sell-in.

Responsibilities

• Visit outlets within the designated area as per supervisor’s visitation schedule.
• Ensure outlets carry the prioritised portfolio of SKUs.
• Maintain adequate stock levels on shelf and in storage to sustain sales pace.
• Merchandise outlets according to brand standards.
• Handle product and trade complaints professionally.
• Provide market feedback to supervisor.
• Build and maintain strong relationships with outlets to enable sell-in of programs.
• Report accurately on activities and actions undertaken.

Skills

Channel Management

Category Management

Customer Management

Insights into Winning Strategies

Commercial Business Understanding

Job description

Role & responsibilities

• Within a designated area of coverage, visit the outlets according to the visitation schedule agreed with his supervisor.
• To ensure that the outlets carry the prioritised portfolio of SKUs.
• To ensure that the outlets maintain enough stock levels (on shelf and in storage) to sustain the expected pace of sales.
• To merchandise the outlet according to the standards set
• To handle product and trade complaints in a professional manner
• To give market feedback to his supervisor.
• To build and maintain strong relationship with outlets in order to derive mutually beneficial gains and to enable the sell in of our various programs.
• To report accurately on the activities and actions that he has undertaken.

Preferred candidate profile

• Adherence to highly regulated and complex industry
• Channel Management
• Category Management
• Customer Management
• Insights into Winning Strategies
• Commercial Business Understanding