Sales Executive

Ikigai Schools; Dadri, Delhi; On-site; INR 167,000 - 312,000; Full time

Job summary

Ikigai Schools is seeking a Sales Executive to represent the brand on ground, driving BTL activations and community engagement. You will lead field marketing efforts, conduct parent interactions, and manage lead generation to boost enrollment.

The role requires 1–3 years in field sales or similar roles in education or service industries, with strong communication and mobility for weekend events.

Qualifications

• Graduation in any stream (Marketing/BA preferred).
• 1–3 years of field sales/BTL marketing experience in education or related sectors.
• Excellent communication and interpersonal skills.

Responsibilities

• Plan, execute and manage hyper-local BTL activities (society kiosks, residential camps, park activations, community event stalls).
• Conceptualize engaging on-ground activities like games, workshops, or talent shows to attract parents and walk-ins.
• Forge partnerships with neighboring schools, community centers, and kids' clubs for joint events and promotions.
• Coordinate outdoor promotional campaigns and distribute marketing collaterals in high-footfall zones.
• Drive on-ground lead generation by direct interactions with parents and collect contact details.
• Conduct tele-calling follow-ups to leads and pitch curriculum benefits and USPs.
• Schedule trials, center visits and campus tours for parents and students.
• Guide admissions through counseling and close enrollments to meet branch targets.
• Monitor competitor activity within 35 km radius of branch and share insights.

Skills

Excellent communication

Negotiation

Interpersonal skills

CRM tools

MS Excel

Lead tracking systems

Weekend flexibility

Education

Graduation in any stream

Tools

CRM tools

MS Excel

Lead tracking systems

Job description

The Sales Executive will act as the face of Ikigai Schools on the ground, driving field-level marketing, community engagement, and direct student acquisition.

The core objective is to execute strategic Below-The-Line (BTL) and brand activations to maximize footfalls, build strong local brand visibility, drive tele-calling conversions, and successfully meet branch enrollment targets.

Role & responsibilities

Core Focus Areas:

BTL Activations & Brand Promotions:

• Plan, execute, and manage hyper-local BTL activities (e.g., society kiosks, residential camps, park activations, stall setups during community events) to promote Ikigai Schools' programs.
• Conceptualize engaging on-ground interactive games, mini-workshops, or talent showcases to attract parents and children, capturing maximum walk-ins and inquiries.

In-School & Outdoor Events/Promotions:

• Forge strategic partnerships and tie-ups with neighboring schools, local community centers, and kids' clubs for joint events, competitions, or promotional drives.
• Coordinate and manage outdoor promotional campaigns, distribution of marketing collaterals (leaflets, flyers, brochures) in high-footfall catchment zones.

Lead Generation & Data Collection:

• Drive active on-ground lead generation by interacting directly with parents, collecting contact details, and assessing interest for creative courses or admissions.
• Maintain a clean, updated database of prospects generated through various activation drives for systematic follow-up.

Tele-Calling & Counseling:

• Conduct prompt follow-up calls (tele-calling) to leads generated through BTL activities, digital campaigns, and walk-ins.
• Pitch Ikigai Schools' curriculum, benefits, and unique selling propositions (USPs) effectively over phone calls and face-to-face interactions.
• Schedule and manage trial classes, center visits, and campus tours for parents and students.

Sales Conversion & Admissions:

• Guide prospective parents through the admission counseling process, addressing queries and closing enrollment sales.
• Achieve monthly, quarterly, and seasonal admission targets set by the Branch Head.

Market Intelligence & Collaboration:

• Conduct competitor mapping within a 35 km radius of the West Patel Nagar/Sector 116 branch to identify gaps, pricing strategies, and localized promotional opportunities.
• Collaborate closely with the marketing and branch academic teams to plan campaign themes aligned with seasonal intakes (e.g., summer camps, new session admissions).

Preferred candidate profile

• Education: Graduation in any stream (Marketing, Business Administration, or Mass Communication preferred).
• Experience: 1 to 3 years of hands‑on experience in field sales, BTL marketing, events, or direct sales within education, preschools, coaching centers, or service industries.

Key Competencies:

• Exceptional communication, negotiation, and interpersonal skills.
• High energy level with a passion for field-based execution and active mobility.
• Strong convincing power and customer‑centric approach when interacting with parents.
• Basic proficiency in CRM tools, MS Excel, and lead tracking systems.
• Flexibility to work on weekends (with compensatory‑offs during weekdays) as events and activations heavily align with weekend parent‑child footfalls.