Inside Sales Executive - Creative Edge

ESP Engineered; Indore District; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Performance-linked incentive plan

Fast-paced growth environment

Opportunity for career advancement

Job summary

ESP Engineered is seeking an Inside Sales Executive based in Indore to convert student leads into enrollments for Creative Edge. This role is crucial for driving pan-India student acquisition through various interaction channels. The ideal candidate will demonstrate a strong sales mindset, communication skills, and a proven ability to meet targets. The position offers a performance-linked incentive plan and growth opportunities within a leading education brand.

Qualifications

• 1–5 years of experience in inside sales, admissions counseling, or edtech sales.
• Excellent verbal and written communication skills.
• Strong ability to handle objections and close deals.

Responsibilities

• Convert student leads into enrolled learners for Creative Edge.
• Generate leads through cold calling and digital outreach.
• Negotiate and close enrollments based on targets.

Skills

Inside sales

Negotiation

Communication

CRM proficiency

Lead generation

Education

Graduate in any discipline, MBA/PG in Sales or Marketing preferred

Tools

CRM software

MS Office

Job description

Creative Edge is an education brand under the Toprankers umbrella, focused on preparation for leading design and architecture entrance examinations such as NID, NIFT, UCEED, CEED, NATA, and JEE B.Arch.

The platform offers a comprehensive learning ecosystem including online and offline coaching, live and recorded classes, expert mentorship, mock tests, and curated study material designed specifically for creative aspirants. Creative Edge helps students build strong fundamentals, creative thinking, and exam readiness to secure admissions into India’s top design and architecture institutes.

Role Summary

The Inside Sales Executive will be a frontline revenue role responsible for converting student leads into enrolled learners for Creative Edge by Toprankers.

Based at Indore, this role will handle pan-India student acquisition through telephonic, digital, and virtual interactions, manage the complete sales cycle from lead qualification to enrollment, and consistently achieve admission and revenue targets.

This role demands a strong sales mindset, high energy, excellent communication skills, and disciplined execution in a target-driven environment.

Key Responsibilities

Lead Generation & Qualification

Proactively generate and pursue new opportunities through cold calling, emails, referrals, and digital outreach.

Follow up on inbound leads generated through website, campaigns, events, and partner channels.

Qualify leads based on student profile, exam interest, readiness, and admission timelines.

Build and maintain a strong daily calling and follow-up pipeline.

Sales Process & Conversion

Present Creative Edge’s courses, programs, learning formats, and value proposition to students and parents.

Conduct telephonic and virtual counselling sessions and product demos.

Address queries related to courses, faculty, batches, fees, and exam preparation strategy.

Negotiate and close enrollments in line with targets, pricing policies, and admission guidelines.

Own the complete sales cycle from first contact to confirmed enrollment.

Customer Relationship Management

Build long-term relationships with students and parents to ensure trust and satisfaction.

Identify opportunities for upselling and cross-selling additional courses, test series, or mentorship programs.

Handle objections, resolve concerns, and ensure a smooth onboarding experience.

Maintain high standards of professionalism and brand representation.

CRM & Reporting

Accurately update lead status, call logs, follow-ups, and enrollment details in the CRM system.

Track daily, weekly, and monthly performance metrics including calls, conversions, and revenue.

Provide regular sales reports, pipeline updates, and forecasts to the sales manager.

Work closely with marketing teams to improve lead quality and campaign effectiveness.

Share student feedback, market insights, and competitor information with product and academic teams.

Participate in training programs, sales reviews, and performance improvement initiatives.

Key Performance Indicators (KPIs)

Number of leads contacted and qualified

Enrollments / admissions achieved per month

Revenue achieved vs. targets

Conversion rate from lead to enrollment

Follow-up discipline and pipeline health

Essential Skills & Qualifications

Education & Experience

Graduate in any discipline (MBA / PG in Sales, Marketing, or Education preferred).

1–5 years of experience in inside sales, admissions counselling, edtech sales, or telesales.

Prior experience in education / test prep / coaching sales will be a strong advantage.

Excellent listening, verbal, and written communication skills.

Strong persuasion, negotiation, and objection-handling ability.

Proven closing capability in a target-driven environment.

Good time management and follow-up discipline.

Technical Skills

Proficiency in CRM software and lead management systems.

Comfortable using virtual meeting tools, calling systems, and digital communication platforms.

Basic proficiency in MS Office / Google Workspace.

Personal Attributes

Highly goal-oriented and self-motivated.

Organized, disciplined, and process-driven.

Customer-focused with a consultative selling approach.

Resilient and positive in high-volume calling environments.

Working Conditions & Rewards

Full-time, office-based role at Indore (Central Sales Hub).

Performance-linked incentive plan with attractive earning potential.

Opportunity to work with a leading education brand under the Toprankers ecosystem.

Fast-paced, merit-driven growth environment.

Growth into Senior Inside Sales / Admissions Lead / Team Lead roles based on performance.

Opportunity to handle premium programs and strategic student segments.

Long-term pathway into sales leadership roles within Toprankers group.