Sales Trainer

21K Group; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

21K School in Bangalore is seeking an experienced Sales Trainer to design and deliver programs for admissions and sales teams. You will lead onboarding, product training, communication skills, objection handling, and continuous coaching to drive conversions.

You will work with sales leadership to identify gaps and build interventions that improve revenue performance and overall call quality.

Qualifications

• Bachelor's degree in a related field and relevant sales training certifications.
• 4–6 years of Sales Training or Sales Enablement experience.
• Experience with Inside Sales / B2C / Admissions / Counselling teams.
• Proven coaching, presentation, and role-playing facilitation skills.

Responsibilities

• Design and deliver training programs for new and existing sales teams.
• Conduct onboarding programs for new hires and refresher sessions.
• Train on sales processes, product knowledge, customer engagement, and pitching.
• Develop modules, presentations, role plays, activities, and assessments.
• Coach teams on probing, needs identification, and closing techniques.
• Conduct call audits and provide actionable feedback for performance improvement.
• Measure training impact with conversion, productivity, and call quality metrics.
• Collaborate with Sales Managers and HR for program alignment and launches.

Skills

Sales Training

Coaching

Call Audits

Performance Coaching

MS PowerPoint

Excel/Sheets

Training Tools

Objection Handling

Education

Bachelor's degree in Business Administration/Management/Marketing

Tools

MS PowerPoint

Excel/Google Sheets

Training tools

Job description

Location: Bangalore, India (Work from Office)

Employment Type: Full-Time

Experience: 5 + Years

Shift Timing: 10 AM to 6 PM

About 21K School

21K School is Asia’s leading online school, delivering world-class education to students

across multiple geographies through a flexible and technology-driven learning model. Our

mission is to make high-quality schooling accessible to learners regardless of location while

ensuring academic excellence and meaningful parent engagement.

As our admissions and revenue teams continue to scale, building a strong and consistent

sales capability is critical to driving conversions, improving customer engagement, and

achieving revenue targets.

About the Role:

We are looking for an experienced Sales Trainer to design and deliver effective training

programs for our admissions and sales teams.

The role will focus on sales onboarding, product training, communication skills, sales

techniques, objection handling, call quality, and continuous performance coaching. The Sales

Trainer will work closely with sales leadership to identify skill gaps and build training

interventions that directly contribute to improved conversion and revenue performance.

The ideal candidate should have strong hands-on experience in sales training, coaching, call

audits, and performance improvement, preferably within EdTech, Education, B2C, Inside

• Design and deliver training programs for new and existing sales teams.
• Conduct structured onboarding programs for new sales hires.
• Train teams on sales processes, customer engagement, product knowledge, and sales
• Develop training modules, presentations, role plays, activities, and assessments.
• Conduct refresher and upskilling sessions based on business requirements.
• Train sales teams on consultative selling and effective sales conversations.
• Coach teams on probing, need identification, pitching, and closing techniques.
• Develop strong objection-handling and negotiation capabilities.
• Train counsellors on creating urgency and effectively communicating product value.
• Improve conversion through structured sales coaching interventions.

3. Call Audits & Quality Improvement

• Conduct regular call audits to assess sales conversations and customer handling.
• Identify gaps in communication, pitch quality, product knowledge, and objection
• Provide actionable feedback and individual coaching to sales representatives.
• Track recurring quality issues and create targeted training interventions.
• Work with sales managers to improve overall call quality and conversion performance.

4. Performance Coaching

• Analyse individual and team performance to identify training requirements.
• Conduct one-on-one coaching sessions for underperforming team members.
• Work with Sales Managers and Team Leads to create improvement plans.
• Monitor the effectiveness of training through post-training performance metrics.
• Continuously identify opportunities to improve sales productivity and conversion.

5. Product & Process Training

• Develop strong understanding of 21K School's programs, offerings, admission
• process, and customer journey.
• Train sales teams on product positioning and communicating key value propositions.
• Ensure teams are aligned with updated sales processes, policies, and communication
• standards.
• Conduct regular knowledge checks and assessments.

6. Training Content & Reporting

• Create and maintain training materials, SOPs, sales scripts, and learning resources.
• Maintain training calendars and track completion and participation.
• Prepare regular reports on training effectiveness and team performance.
• Measure training impact through metrics such as conversion, productivity, call
• quality, and sales performance.

7. Cross-Functional Collaboration

• Work closely with Sales Managers, Team Leads, HR, and Revenue Leadership to
• identify capability gaps.
• Collaborate with leadership to align training programs with business and revenue
• goals.
• Support new product, process, or campaign launches through focused sales training.
• Provide insights to sales leadership based on call audits and training observations.

Selection Criteria:

1. Education

Bachelor's degree in Business Administration, Management, Marketing, or a related

field.

Relevant sales training certifications will be an added advantage.

2. Experience

4–6 years of experience in Sales Training, Sales Coaching, L&D, or Sales Enablement.

Strong hands-on experience training Inside Sales / B2C / Admissions / Counselling

teams.

Experience in EdTech, Education, SaaS, BPO, or high-volume sales environments is

preferred.

Prior experience conducting call audits and performance coaching is highly preferred.

Experience working with sales teams and sales leadership is required.

3. Skills & Expertise

Strong knowledge of sales techniques, consultative selling, and objection handling.

Excellent communication and presentation skills.

Strong coaching and mentoring capabilities.

Ability to conduct effective role plays and practical sales simulations.

Good understanding of sales metrics and conversion funnels.

Strong analytical and problem-solving skills.

Proficiency in MS PowerPoint, Excel/Google Sheets, and training tools.

4. Professional Attributes

Confident and engaging trainer with strong facilitation skills.

High ownership and ability to work in a fast-paced sales environment.

Strong interpersonal and stakeholder management skills.

Data-driven approach to identifying and solving performance gaps.

Ability to influence and motivate sales teams.

Strong attention to detail and follow-through.

Comfortable working from the office and closely with sales teams.

Required Skills

Sales Training Revenue Growth & Target Achievement B2C / Consultative Sales & Objection Handling Sales Coaching Sales Performance & Funnel Management