Sales Executive

MYK LATICRETE; Bhopal; On-site; INR 400,000 - 550,000; Full time

Job summary

MYKL in India seeks a field sales professional to drive channel sales across dealers, primary retailers, contractors and architects in the Bhopal region. The role focuses on dealer development, management and growing secondary sales while expanding the product range into general trade.

You will identify new opportunities, convert leads by clearly communicating product features and benefits, and collaborate with marketing, logistics and credit teams to hit revenue targets.

Responsibilities

• Manage channel sales activities, including dealer development, management, and secondary sales.
• Develop and maintain relationships with primary retailers, contractors, architects, and distributors to drive business growth.
• Identify new opportunities for product range selling through general trade channels.
• Convert leads into actual sales by effectively communicating product features and benefits.
• Collaborate with cross-functional teams to achieve sales targets.
• Driving revenue targets of the assigned territory by product & segment
• Payment Collection as per MYKL credit policy
• New Channel appointment - Identify & appoint high potential outlets in exisitng & new towns.
• Exisitng Channel Management (Retention & Growth) - Primary & Secondary Channel Partners development & achieve their set targets
• Market penetration - New town penetration, Increase numeric reach & weighted reach as per MYKL guidelines
• Promotional Activities - Inshop meets, Onsite meets, Mason Meets, Retailer Meets & other BTL activities
• Influencer Management - Enrollment & development of Rishta users (Masons / Contractors), Engaging with architects / engineers / standalone builders for demand generation.
• Product Range Selling & Maket Penetration New product launches if any.
• Market Insighting - Competition Analysis, Intelligence & Counter Share gain from exisitng channel
• Market working - As per DRCP & frequency norms
• Lead Management system - Site working & conversions

Job description

Roles and Responsibilities

• Manage channel sales activities, including dealer development, management, and secondary sales.
• Develop and maintain relationships with primary retailers, contractors, architects, and distributors to drive business growth.
• Identify new opportunities for product range selling through general trade channels.
• Convert leads into actual sales by effectively communicating product features and benefits.
• Collaborate with cross-functional teams to achieve sales targets.
• Driving revenue targets of the assigned territory by product & segment
• Payment Collection as per MYKL credit policy
• New Channel appointment - Identify & appoint high potential outlets in exisitng & new towns.
• Exisitng Channel Management (Retention & Growth) - Primary & Secondary Channel Partners development & achieve their set targets
• Market penetration - New town penetration, Increase numeric reach & weighted reach as per MYKL guidelines
• Promotional Activities - Inshop meets, Onsite meets, Mason Meets, Retailer Meets & other BTL activities
• Influencer Management - Enrollment & development of Rishta users (Masons / Contractors), Engaging with architects / engineers / standalone builders for demand generation.
• Product Range Selling & Maket Penetration New product launches if any.
• Market Insighting - Competition Analysis, Intelligence & Counter Share gain from exisitng channel
• Market working - As per DRCP & frequency norms
• Lead Management system - Site working & conversions