Sales Engineer

Barbrik Transformers; Nava Raipur; On-site; INR 600,000 - 900,000; Full time

Job summary

Barbrik Transformers in India seeks a proactive Business Development & Technical Sales professional to grow our transformer portfolio in industrial, commercial, infrastructure, and power sectors. You will identify new customers, generate leads, coordinate with Design and Engineering teams for GTPs and drawings, and prepare quotations and proposals to convert enquiries into orders.

The role requires understanding transformer ratings, strong negotiation and CRM skills, and willingness to travel

Qualifications

• B.E./B.Tech/Diploma in Electrical Engineering required.
• 312 years of relevant experience in transformer manufacturing, electrical equipment sales or technical sales.
• Experience in tendering, industrial sales and EPC customer handling will be an advantage.

Responsibilities

• Identify and develop new customers in industrial, commercial, infrastructure and power-sector markets.
• Generate leads through customer visits, networking, tenders and market research.
• Promote power transformers, distribution transformers, furnace transformers, solar transformers and transformer repair services.
• Develop and maintain relationships with existing customers, consultants, EPC contractors and electrical contractors.
• Achieve monthly and annual sales targets.
• Understand customer specifications, technical requirements and transformer ratings.
• Coordinate with the Design and Engineering team for preparation of General Technical Particulars (GTP), technical offers and drawings.
• Prepare quotations, costing and commercial proposals in coordination with the concerned departments.
• Study customer enquiries, tender documents and technical specifications.
• Coordinate technical clarifications and commercial negotiations with customers.
• Follow up on quotations, purchase orders and pending enquiries.
• Coordinate with Production, Design, Purchase, Quality and Testing departments for order execution.
• Monitor order progress and communicate delivery schedules to customers.
• Handle customer complaints and coordinate corrective actions.
• Maintain customer relationships for repeat business and long-term partnerships.
• Monitor competitor activities, market pricing and business opportunities.
• Prepare daily visit reports, sales pipelines and monthly sales performance reports.
• Maintain customer databases, enquiry records and follow-up schedules.
• Provide regular updates on order booking, sales forecasts and pending quotations to management.

Skills

Transformer knowledge

Electrical engineering fundamentals

Negotiation

Presentation

CRM / sales reporting

MS Excel

Travel willingness

Education

Electrical Engineering degree

Tools

GTP sheets

Drawings

Costing

CRM systems

Job description

Roles and Responsibilities

1. Business Development & Sales

• Identify and develop new customers in industrial, commercial, infrastructure and power-sector markets.
• Generate leads through customer visits, networking, tenders and market research.
• Promote power transformers, distribution transformers, furnace transformers, solar transformers and transformer repair services.
• Develop and maintain relationships with existing customers, consultants, EPC contractors and electrical contractors.
• Achieve monthly and annual sales targets.

2. Technical Sales & Quotation

• Understand customer specifications, technical requirements and transformer ratings.
• Coordinate with the Design and Engineering team for preparation of General Technical Particulars (GTP), technical offers and drawings.
• Prepare quotations, costing and commercial proposals in coordination with the concerned departments.
• Study customer enquiries, tender documents and technical specifications.
• Coordinate technical clarifications and commercial negotiations with customers.

3. Customer & Order Management

• Follow up on quotations, purchase orders and pending enquiries.
• Coordinate with Production, Design, Purchase, Quality and Testing departments for order execution.
• Monitor order progress and communicate delivery schedules to customers.
• Handle customer complaints and coordinate corrective actions.
• Maintain customer relationships for repeat business and long-term partnerships.

4. Market Research & Reporting

• Monitor competitor activities, market pricing and business opportunities.
• Prepare daily visit reports, sales pipelines and monthly sales performance reports.
• Maintain customer databases, enquiry records and follow-up schedules.
• Provide regular updates on order booking, sales forecasts and pending quotations to management.

Required Skills

• Strong knowledge of transformer products and electrical engineering fundamentals.
• Understanding of transformer ratings, specifications, GTP sheets, drawings and costing.
• Good negotiation, presentation and customer relationship management skills.
• Ability to identify new business opportunities and convert enquiries into orders.
• Proficiency in MS Excel, email communication and CRM or sales reporting tools.
• Willingness to travel for customer visits and business development.

Eligibility Criteria

• B.E./B.Tech/Diploma in Electrical Engineering.
• 312 years of relevant experience in transformer manufacturing, electrical equipment sales or technical sales.
• Candidates with prior experience in power transformer, distribution transformer or transformer repair sales will be preferred.
• Experience in tendering, industrial sales and EPC customer handling will be an advantage.

Key Performance Indicators (KPIs)

• Achievement of sales and order-booking targets.
• New customer acquisition and enquiry generation.
• Quotation-to-order conversion ratio.
• Timely follow-up and customer response.
• Collection coordination and customer satisfaction.