Sales Engineer

SAN Telequip Pvt.Ltd; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

SAN Telequip Pvt. Ltd. in Hyderabad is seeking a capable Sales Engineer to engage with prospective and existing customers, understand their technical needs, and propose suitable SAN Telequip solutions.

The role emphasizes presenting product capabilities, conducting demos, and supporting the sales team with proposals. The position requires 3–4 years of relevant industry experience in industrial automation or related fields, with travel across the region.

Qualifications

• Experience in product sales and solution selling is required.
• Familiarity with CRM systems, sales forecasting, and account management.
• Industry knowledge in Industrial Automation or IIoT is preferred.

Responsibilities

• Understand technical requirements of customers and map to SAN Telequip solutions.
• Deliver technical presentations and product demonstrations.
• Prepare quotations and support pre-sales activities, including RFP responses.

Skills

Sales process

CRM systems

Industrial automation

IIoT

Education

Diploma/BE in Electronics/Telecommunication/Instrumentation

BSc in Electronics

Tools

CRM tools

Quotation tools

Job description

Company Description

SAN Telequip Pvt. Ltd. designs and builds robust devices that enable systems, processes, and people to connect, communicate, and collaborate. The company offers a broad product range covering physical layer conversions such as RS232, RS485, Fiber, Ethernet, USB, and Wireless. Over the past three decades, SAN Telequip has grown from being pioneers of interface converters to providing advanced wireless data communication and IIoT solutions. Its networking, surveillance, industrial terminal servers, protocol gateways, and interface and wireless converters are used across India by industries including Building Automation, Security & Surveillance, Telecom, Power, Renewable Energy, and Oil & Gas. The company focuses on evolving with customer needs and delivering sophisticated products, services, and support.

Role Description

This full-time, on-site Sales Engineer role is based in Hyderabad. The Sales Engineer will work closely with prospective and existing customers to understand their technical requirements, demonstrate product capabilities, and recommend appropriate solutions from SAN Telequip’s portfolio. Day-to-day responsibilities include preparing and delivering technical presentations, responding to product and solution inquiries, and supporting the sales team with solution design and proposals. The role involves collaborating with engineering and support teams to resolve customer issues, conducting product trainings, and ensuring successful deployment and adoption of solutions. The Sales Engineer will maintain accurate records of customer interactions, contribute to market feedback and product improvements, and support pre-sales and post-sales activities.

Qualifications

• The Sales Engineer shall:


• Execute assigned tasks related to Sales activities.


• Meet yearly individual Sales target for the assigned region / type of customers.


• Ensure that customers are up to date with product information, including new products


• and features.


• Visit customers regularly / on daily basis for branding, relationship building, product


• introduction, business growth, new requirements discussion etc.


• Establish productive, professional relationships with customers in assigned region.


• Coordinate with SAN’s other group companies (Sanstar, Vighnaharta) to identify business


• Work with Regional Sales Manager to conduct product presentations, Demos, Training to


• customers.


• Work according to SAN’s processes and tools at the local markets (CRM, Quotation Tools


• etc.).


• Submit quotations / offers to the customers based on the standard price list published for


• the year. The Sales Engineer may be authorized to offer certain discount. Special price


• requests can be discussed with Regional Sales Manager on case to case basis.


• Offer follow-ups and payment collection.


• Locate and develop new customers in the region.


• Connect Technical Services team to the customers for trouble shooting, training, demo,


• Regular Product feedback to help improve the product or service. Other maket intelligence


• such as competitors, market trend, Compliance requirements etc.


• Regional Sales Manager, Technical Services team and the team at SAN.


• Other important interfaces is the other Sales Engineers from different regions


• External:


• Active participation in customer meetings for new lead prospects and important existing


• customers for business and to establish and maintain a clear picture about business status.

Authorization, Sales Target and decision making (if applicable)

• The Sales Engineer is responsible for the individual Sales Target in assigned territory / for


• type of customers.


• Submit offers and discount according to “SAN’s pricing rules” published for the year.


• Responsibility and Accountability for the customers in his region.

Education:

Diploma – Electronics & Telecommunication / Electrical / Instrumentation / B. Sc. Electronics/ M.Sc or equivalent in Electronics B. E. Electronics & Telecommunication / Electrical /Instrumentation

Work Experience:

At least 3-4 years of industry experience in positions that are in line with the different elements of the Sales Engineer position. It is preferred that the Sales Engineer has prior experience of similar position in a company similar to SAN. Working experience in specific region, for which the candidate is being considered, is preferred.

Seeking a candidate with prior experience in Sales, Key Account Management, and Business Development within an industrial company similar to SAN, preferably in the Industrial or Factory Automation or Surveillance business, with additional skills in IIoT (Industrial Internet of Things), Industry 4.0, and Digitalization.

Practical requirements: Travel Daily travel / visits within region

Candidates must have documented skills and a proven track record in product sales. They should demonstrate strong teamwork, collaboration, and the ability to work effectively with colleagues to achieve common business objectives.

Candidates should possess a strong understanding of Industrial Automation and Factory Automation systems, including PLC, DCS, Drives, HMI, and SCADA, along with industrial networking technologies. They should also have documented skills in wireless technologies, IIoT (Industrial Internet of Things), Industry

and digitalization platforms. Additionally, they must be capable of engaging in technical discussions with customers and effectively explaining and presenting SAN’s products and IIoT platform.

3. Required Skills

Candidates must have a thorough understanding of the sales process for product-oriented and solution-oriented requirements from both IT and OT (Operational Technology) customers. They should also be proficient in using sales tools, particularly CRM systems, to manage customer relationships, track sales activities, and support business development.