Sales Development Representative

Unolo; Gurugram District; On-site; INR 350,000 - 550,000; Full time

Job summary

Unolo in Gurgaon seeks a driven Sales Development Representative to manage and qualify incoming leads, convert them into sales opportunities, and schedule product demonstrations. You will be the first point of contact, ensuring no genuine opportunity is delayed or lost through slow follow-ups.

The ideal candidate has 1–3 years in B2B or SaaS sales, strong English/Hindi communication, and comfort speaking with owners and senior decision-makers.

Qualifications

• Strong verbal and written communication skills.
• Ability to qualify leads based on defined criteria.
• Organized and capable of handling many leads with follow-ups.

Responsibilities

• Handle incoming leads from multiple channels (website, referrals, campaigns).
• Contact leads promptly and meet response-time SLAs.
• Conduct discovery calls to understand requirements and use cases.
• Qualify leads based on criteria and identify decision-makers.
• Schedule product demonstrations and coordinate with sales team.
• Maintain CRM records of interactions and next actions.
• Follow up persistently across calls, WhatsApp, email, and other channels.

Skills

Verbal communication

Written communication

Lead qualification

CRM proficiency

Multi-channel outreach

Job description

We are looking for a driven and organized Sales Development Representative (SDR) to manage and qualify incoming sales leads and convert them into qualifi ed sales opportunities.Your primary responsibility will be to own incoming leads from the moment they enter the sales pipeline — contacting prospects quickly, understanding their requirements, qualifying the opportunity, scheduling product demonstrations, and consistently following up to move prospects through the sales process.You will act as the fi rst point of contact for prospective customers and play an important role in ensuring that genuine opportunities do not get lost due to delayed responses or inadequate follow-up.

Key Responsibilities

Incoming Lead Management – Primary Responsibility

• Handle incoming leads generated through the website, marketing campaigns, referrals, WhatsApp, calls, partnerships, and other lead-generation channels.
• Contact new leads promptly and ensure defi ned response-time SLAs are consistently met.
• Conduct initial discovery calls to understand the prospect's company, current processes, pain points, requirements, and reason for evaluating the product.
• Qualify leads based on defi ned criteria such as customer profi le, use case, company size, requirement, decision-making process, urgency, and buying intent.
• Identify the relevant decision-makers and stakeholders involved in the purchase.
• Clearly communicate the product's core value proposition and determine whether there is a potential fi t.
• Schedule product demonstrations with qualifi ed prospects and coordinate with the relevant sales team member.
• Ensure prospects attend scheduled demos through confirmations, reminders, and rescheduling where required.
• Conduct persistent and structured follow-ups with prospects through calls, WhatsApp, email, and other appropriate channels.
• Re-engage leads that have gone cold or have stopped responding.
• Maintain complete and accurate records of every lead, interaction, follow-up, qualifi cation status, and next action in the CRM.
• Ensure no qualifi ed lead is lost because of missed follow-ups or poor lead management.
• Provide clear context and qualifi cation notes when handing qualifi ed opportunities to the salesperson responsible for closing the deal.

Outbound Prospecting – Secondary ResponsibilityWhen inbound lead volumes permit, the SDR will also support new business generation by: Researching and identifying potential target companies.

• Identifying relevant decision-makers within target accounts.
• Conducting outbound prospecting through phone, email, LinkedIn, WhatsApp, and other appropriate channels.
• Qualifying outbound prospects and scheduling meetings or product demonstrations.
• Following up with prospects until they are qualifi ed, disqualifi ed, or moved into a nurture pipeline.

What We're Looking For

• 1–3 years of experience in B2B sales, inside sales, business development, telesales, or SaaS sales.
• Strong verbal and written communication skills.
• Comfortable speaking with business owners, operations teams, HR teams, and senior decision-makers.
• Strong questioning and listening skills with the ability to understand a prospect's actual business problem.
• Excellent follow-up discipline — you should be comfortable contacting a prospect multiple times across different channels.
• Ability to differentiate between genuine sales opportunities and low-intent enquiries.
• Organized and capable of managing a large number of leads simultaneously without losing track of follow-ups.
• Comfortable working with defi ned targets and conversion metrics.
• Familiarity with CRM systems and sales tools is preferred.
• Professional communication skills in English and Hindi; additional languages are an advantage.

Strong performers can progress into roles such as Senior SDR, Account Executive, Business Development Manager, or Sales Manager, based on performance and demonstrated ability to manage the sales process.