Sales Development Representative

Spur; Delhi; On-site; INR 400,000 - 620,000; Full time

Benefits offered by this job

Office in Green Park, Delhi

Bonuses

International trips

Job summary

Spur is hiring an SDR to engage inbound signups, demo requests and DMs across India and beyond. You will identify customer needs, drive quick follow-ups, and move prospects to demos while ensuring attendance and momentum.

You’ll also interact with current customers to optimize plans and build automation to speed up workflows. You’ll join a founding team, develop a repeatable process, and iterate on outreach to improve conversion and retention across channels, including WhatsApp and social

Qualifications

• Experience handling inbound leads and fast response times.
• Ability to reach new leads within minutes and explain value quickly.
• Track and improve show-up rate for booked demos.
• Daily use of AI to automate repetitive tasks.
• Create and document simple no-code automations for efficiency.

Responsibilities

• Call signups, demo requests and DMs to qualify client needs.
• Ensure booked demos are attended by following up with leads.
• Reach out to existing customers to upsell or optimize their Spur plan.
• Develop automations that speed up next month’s processes.

Skills

Inbound leads

Lead follow-up

Speed to contact

AI tools

No-code automation

Shopify/D2C familiarity

Tools

WhatsApp Business API

CRM (e.g., HubSpot)

Job description

Company Description

Spur (https://spur.so) is an agentic CRM for businesses that sell to consumers over chat. 600+ businesses across 50+ countries run on Spur, around 5 million conversations a month: ecommerce brands first, and increasingly anyone whose customers message them on WhatsApp and Instagram, from real estate and travel to education, clinics and services. Every WhatsApp, Instagram, Facebook, email and live chat message lands in one inbox with AI handling most of it, and the same platform runs their campaigns, lead follow-up, abandoned cart recovery and website conversion.

We're bootstrapped and profitable. Zero external funding, zero marketing spend. Every customer we have today came from product quality, word of mouth, referrals and partnerships. We're 12 people: 2 founders, 3 engineers, 5 in customer success, 1 founding marketer, 1 sales lead.

Now we scale, aggressively. The next number is 6,000 brands, and the four roles we are hiring right now are how we get there. This is the best time to join Spur.

Role Description

We have never had an SDR. New businesses sign up to Spur every single day, from D2C brands to real estate brokers and coaching institutes. Demo forms come in around the clock from India, the Gulf, Europe and the Americas. Our Instagram DMs fill up whenever the content does its job. Most of it goes cold, because nobody gets to it fast enough.

That's this seat. You'll call the signups, the demo requests and the DMs, work out what they're actually trying to fix, and get them onto a demo. You'll call people who have already booked one to make sure they show up, because a sales lead sitting on an empty call is the most expensive thing we do. You'll call our own customers too: the ones who should be on an annual plan, the ones who have outgrown their tier, and the ones who are paying for Spur and using a tenth of it. And you'll build the automations that make next month faster than this one.

This is a founding role in the real sense. There is no playbook to inherit and no manager above you running the process. You write it, and the first version will be wrong, which is fine as long as the second one is better.

You'll probably be a fit if you

• Have worked inbound before and can tell us how many leads a day you handled and what share of them booked
• Get to a new lead in minutes, not tomorrow morning, and can explain how you made that possible
• Have moved a show-up rate and know what actually did it
• Use AI daily and have built something, even a no-code automation, to kill a repetitive task
• Write down what works, so the next person can run it without you in the room

Bonus points

• You've sold to Shopify or D2C brands, or worked at a Shopify app
• You've called customers in the UK, Europe, the Middle East or South America. Half our customers are outside India
• You know the WhatsApp Business API world from the inside (ex-BiteSpeed, AiSensy, Wati, Interakt, etc.)

Logistics

• Five days a week in our Green Park, Delhi office
• You'll work with both founders, the sales lead who takes your demos, and the CS team who talk to customers all day
• Appraisals every 12 months. Our motto: if Spur grows, the team should be the first to benefit
• Bonuses and international trips with the team are on the table. We spent a month in Thailand in 2025, and a month in Bali in 2024

We read every response, and you'll hear back either way.