Business Development Representative

Spur; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Spur is an agentic CRM for businesses that sell to consumers over chat. It handles WhatsApp, Instagram, and other channels in one inbox, with AI handling most interactions. We are 12 people and are scaling to 6,000 brands.

This founding role focuses on outbound prospecting: researching brands, finding the right buyers, initiating calls and messages, and getting them into demos. You’ll build sequences and automation to keep the pipeline moving.

Qualifications

• Experience in outbound sales and building prospect lists.
• Ability to talk to brand owners as a peer, not a script.
• Familiarity with AI daily use and automations for repetitive tasks.

Responsibilities

• Own the outbound list of brands we want to reach.
• Research prospects, identify decision-makers, initiate contact and move to a demo.
• Create sequences and automations to keep the outreach loop active when not at your desk.
• Help write the playbook for outbound, refining it after initial iterations.

Skills

Outbound sales

List building

Executive communication

AI tooling

Process documentation

Shopify/D2C experience

International outreach

Tools

WhatsApp Business API

CRM/outreach tools

No-code automation

Job description

Spur (https://spur.so) is an agentic CRM for businesses that sell to consumers over chat. 600+ businesses across 50+ countries run on Spur, around 5 million conversations a month: ecommerce brands first, and increasingly anyone whose customers message them on WhatsApp and Instagram, from real estate and travel to education, clinics and services. Every WhatsApp, Instagram, Facebook, email and live chat message lands in one inbox with AI handling most of it, and the same platform runs their campaigns, lead follow-up, abandoned cart recovery and website conversion.

We're bootstrapped and profitable. Zero external funding, zero marketing spend. Every customer we have today came from product quality, word of mouth, referrals and partnerships. We're 12 people: 2 founders, 3 engineers, 5 in customer success, 1 founding marketer, 1 sales lead.

Now we scale, aggressively. The next number is 6,000 brands, and the four roles we are hiring right now are how we get there. This is the best time to join Spur.

Role Description

We have never had a BDR. More than 60% of the demos our sales lead takes end in a close, so everything after the demo is sorted. The gap is everything before it, and that's this seat.

You'll own the outbound list: the brands and businesses we want on Spur, none of whom have heard of us yet. Most will be ecommerce, plenty will not be, and working out which is worth a call is part of the job. You research them, find the person who can say yes, call them, message them, follow up, and get them into a demo. You'll build the sequences and the automations that keep the list moving when you're not at your desk.

This is a founding role in the real sense. There is no playbook to inherit, no manager above you running the process, and nobody to blame for a bad list. You write the playbook, and the first version of it will be wrong, which is fine as long as the second one is better.

You’ll probably be a fit if you

• Have done outbound before and can tell us what your numbers were, including the months you missed
• Build your own lists and your own tooling instead of waiting for someone to hand you either
• Can talk to the founder of a brand or the owner of a business and sound like a peer, not a script
• Use AI daily and have built something, even a no-code automation, to kill a repetitive task
• Write down what works, so the next person can run it without you in the room
• You've sold to Shopify or D2C brands, or worked at a Shopify app
• You've done outbound into the UK, Europe, the Middle East or South America. Half our customers are outside India
• You know the WhatsApp Business API world from the inside (ex-BiteSpeed, AiSensy, Wati, Interakt, etc.)

Logistics

• Five days a week in our Green Park, Delhi office
• You'll work with both founders, the sales lead who takes your demos, and the CS team who talk to customers all day
• Appraisals every 12 months. Our motto: if Spur grows, the team should be the first to benefit
• Bonuses and international trips with the team are on the table. We spent a month in Thailand in 2025, and a month in Bali in 2024

We read every response, and you'll hear back either way.