Founding Product Marketer

Spur; New Delhi; On-site; INR 15,000 - 25,000; Full time

Job summary

Spur in Delhi is seeking a founding marketer to own narrative creation and product launches for their offerings. You will work alongside Customer Success and Sales teams to shape messages that resonate with customers. The ideal candidate has at least 2 years of product marketing experience and robust writing skills. You will coordinate multiple launches monthly, handle social media engagement, and run webinars.

This role requires in-office work three days a week in Safdarjung Enclave, Delhi.

Qualifications

• 2+ years of product marketing experience in SaaS or tools company.
• Ability to create engaging narratives from customer feedback.
• Proven track record in launching product features.

Responsibilities

• Own the launch calendar end to end with multiple monthly launches.
• Script and deliver engaging launch videos.
• Run pain point discovery to understand customer needs.
• Set up and run social listening for brand engagement.
• Coordinate and execute partner co-marketing efforts.

Skills

Product marketing experience

Strong writing skills

Comfortable on camera and calls

Social media engagement

Job description

About the role

We are hiring our founding marketer. You will own how Spur tells the world what it builds, from picking the story to shipping every asset. The product ships every week. We have a backlog of features live that customers love and nobody else knows about. That is the gap this role fills.

This is not a content role. A content person needs a brief. We need someone who creates the brief. You will sit with our Customer Success and Sales teams, talk to customers and prospects, figure out why a feature actually matters, and turn that into a launch that moves brands to upgrade.

AI agents handle the throughput, distribution copy, scheduling, webinar logistics. Your job is the judgment, the angle, and the story. You also get Claude Code and Codex to prototype landing pages, demos, and microsites without waiting on engineering. If you do this well, you operate like a team of three.

Responsibilities

• Own the launch calendar end to end. Four to six launches a month, from picking the story to shipping every asset.
• Script and deliver launch videos. A horizontal walkthrough and a vertical short for each feature. Recorded in Screen Studio and Instagram's edits app. Focus is shipping speed and sharp scripts, not heavy editing.
• Run pain point discovery. Regular calls with Customer Success and Sales, plus customers and prospects, to close the loop on what users want and where deals get stuck.
• Set up and run social listening. Reply to relevant conversations every day across Twitter, LinkedIn, Reddit, and relevant communities.
• Plan and fill weekly webinars. CS hosts them, you own the calendar and the attendance.
• Coordinate and execute partner co-marketing. We are co-hosting a full webinar with Razorpay Rize in July. More will follow.
• Final taste pass on all launch copy and visuals before anything goes out.

Qualifications

• 2+ years of product marketing experience at a SaaS or tools company, ideally one selling to brands, merchants, or business owners. D2C tooling or Shopify ecosystem context is a plus, not a must.
• Strong writer. Your English does not read like it came out of an AI.
• Comfortable on camera and on customer calls.
• You think in terms of why a feature matters and who it is for, not just what it does.
• Active on Twitter, LinkedIn, or Reddit, with a point of view on your space.
• Happy working 3 days a week from our Safdarjung Enclave, Delhi office.

Bonus

• You have run webinars before and know the playbook.
• You have shipped product launches at an early stage company and know how to do it without a big team.
• You have worked with WhatsApp, Instagram, or other conversational channels.

How to apply

Apply only through our form: https://forms.spurnow.com/founding-marketer

The form takes about 20 minutes.

We ask for a short Loom and a writing sample, they tell us more than a CV ever will. We read every response ourselves and reply within a week, either way.

Please do not send CVs over email or LinkedIn DMs. The form is the only application route.