Sales Development Representative

Threatcop; Dadri; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Gratuity

Employees' Provident Fund

Job summary

Threatcop Inc. is seeking a motivated Sales Development Representative to join our dynamic sales team in India. You will generate and qualify leads for cybersecurity products through cold calling, cold emails, and LinkedIn outreach, with fluent English communication.

You will conduct high-volume outbound outreach, qualify prospects using BANT, set up meetings for the sales team, and maintain CRM records. The role offers growth in a startup environment with health benefits and provident fund.

Qualifications

• Bachelor’s or Master’s degree.
• 1+ years of experience in B2B SaaS product sales, ideally with cybersecurity or enterprise software.
• Hands-on experience with AI tools such as Claude and NotebookLM.
• Fluency in English (verbal and written).
• Strong research skills to identify and target relevant companies and contacts.

Responsibilities

• Generate SQL (sales-qualified leads) with high conversion probability.
• Conduct high-volume outbound cold calls and emails for cybersecurity products.
• Develop and execute targeted cold email campaigns and use LinkedIn to engage with leads.
• Qualify leads using the BANT framework and set up meetings for the sales team.
• Maintain CRM records and track sales progress and metrics.
• Achieve or exceed monthly and quarterly targets for lead generation and appointments.
• Identify high-growth industries and customer segments in cybersecurity and networking.
• Execute business development strategies to nurture leads into a strong pipeline.
• Deliver persuasive sales presentations and drive partnerships.

Education

Bachelor’s or Master’s degree

Tools

Claude

NotebookLM

Zoho CRM

Lusha

Apollo.io

Notion

LinkedIn Sales Navigator

Job description

We are seeking a motivated and results-driven Sales Development Representative (SDR) to join our dynamic sales team. The SDR will be responsible for generating leads and qualifying prospects through various outreach methods, including cold calling, cold emailing, and LinkedIn messaging. The ideal candidate is an excellent communicator, both verbally and in writing, and is fluent in English.

Key Responsibilities:

• Generate SQL (sales-qualified lead), a lead that has a high probability of converting into a customer.
• Conduct high-volume outbound cold calls and emails to potential prospects specifically for cybersecurity products.
• Develop and execute targeted cold email campaigns and utilize LinkedIn to identify, connect, and engage with potential leads.
• Qualify leads based on the BANT ( Budget- Authority- Need- Time) Framework and set up meetings or calls for the sales team.
• Maintain accurate records of all interactions in the CRM system and track sales progress and metrics.
• Achieve or exceed monthly and quarterly targets for lead generation and appointments set.
• Conduct thorough market research to identify high-growth industries and customer segments in the cybersecurity and networking markets.
• Execute a comprehensive business development strategy, generating and nurturing leads into a strong sales pipeline.
• Deliver persuasive sales presentations, cultivate relationships with key stakeholders, and drive partnership programs.
• Showcasing the demo of the PSM product, understanding the scope and proposal drafting, and representing the company at industry events

Qualifications:

• Bachelor’s or Master’s degree.
• 1+ years of experience in B2B SaaS product sales, ideally with cybersecurity or enterprise software, is a MUSThave.
• Must have hands-on experience working with AI tools such as Claude and NotebookLM.
• Fluency in English (verbal and written communication) is a must.
• Strong research skills to identify and target relevant companies and contacts

Why You\'ll Enjoy Working at Threatcop:

• Working with us allows you to gain hands-on experience and training on various industry-leading tools for database management and prospecting. Tools such as ZOHO CRM, Lusha, Apollo.io, Notion, LinkedIn Sales Navigator, and more will be at your disposal, empowering you to enhance your skills and streamline your work.
• Get the fast learning and exciting environment of a startup, combined with the stable work and strong performance of a bigger company. There\'s lots of room to learn, grow, and share your ideas.
• We also provide good benefits like health insurance, a gratuity payment, and Employees\' Provident Fund (a savings plan for your future).
• We are an equal opportunity employer, where everyone has a fair chance.

About Us:

Threatcop Inc. is a leading People Security Management(PSM) company and a sister concern of Kratikal.

Threatcop helps organizations reduce the impacts of cyber threats by strengthening the cybersecurity posture of employees. With a focus on reducing social engineering and email-based attacks, we transform employees from the weakest link to the strongest line of defense.

Serving over 250+ large enterprises and 600+ SMEs across 30+ countries , Threatcop assists clients in sectors such as E-commerce, Finance, BFSI, Healthcare, Manufacturing, and Telecom with clients like Axis Bank, Gail India, ONGC, MaxLife Insurance, Daman Insurance, UNICOIL, NPCI, Tata Consumer Products and many others. We are a USA-based company, headquartered in Noida with offices in Mumbai, Pune, Bangalore, Chennai, Dubai, and Riyadh.

We use the A-A-P-E (Assess, Aware, Protect, Empower) framework to deliver effective products such as TSAT, TLMS, TDMARC and TPIR to tackle evolving cyberthreats. By focusing on preventing human error, our People Security Management (PSM) approach empowers organizations to foster a culture of cybersecurity awareness to tackle modern cyber threats.