Lead Generation Representative

TechDefence Labs; Navi Mumbai; On-site; INR 500,000 - 750,000; Full time

Job summary

Techdefence is seeking an Inside Sales Executive to join our Sales & Business Development team. You will generate and qualify leads, build the initial pipeline, and support pre-sales in converting opportunities into revenue across cybersecurity services and product resale.

You will be the first point of contact for prospective clients in BFSI, enterprise, healthcare, and government sectors, collaborating with senior sales to move deals through the pipeline.

Qualifications

• 2–4 years of inside sales, tele-sales, business development, or lead generation experience (IT/cybersecurity preferred).
• Strong verbal and written English communication; Hindi a plus.
• Familiarity with CRM tools (Zoho preferred; Salesforce/HubSpot acceptable).

Responsibilities

• Generate and qualify leads across cybersecurity services and product resale.
• Maintain Zoho CRM pipeline with deal stages, close dates, and values.
• Coordinate with pre-sales to schedule demos and client calls; support proposals and quotes.
• Build and maintain relationships with prospective and existing clients to understand pain points.

Skills

Inside sales experience

Cold calling

CRM knowledge

English proficiency

Team coordination

Education

Bachelor's degree

Tools

Zoho CRM

Salesforce

HubSpot

Job description

Techdefence is a leading cybersecurity solutions provider specializing in offensive and defensive security, AI-powered threat intelligence, and enterprise security frameworks. Our comprehensive services and product portfolio cater to global enterprises, government agencies, and critical infrastructure, ensuring proactive protection against cyber threats.

With a strong R&D focus, Techdefence delivers cutting-edge security solutions in the areas of cloud security, network security, application security, penetration testing, SOC solutions, and managed security services. Our expertise in cyber resilience, risk management, and compliance frameworks (ISO 27001, NIST, GDPR, PCI-DSS, etc.) positions us as a trusted partner for organizations worldwide.

Role Summary

We are looking for a driven Inside Sales Executive to join our Sales & Business Development team. This role is responsible for generating and qualifying leads, building the initial sales pipeline, and supporting the pre-sales/business development team in converting opportunities into revenue. You will be the first point of contact for prospective clients across cybersecurity services and product resale, working closely with the senior sales team to move deals through the pipeline.

Key Responsibilities

Lead Generation & Prospecting

• Research, identify, and build a database of target accounts across BFSI, enterprise, healthcare, and government sectors.
• Generate outbound leads through cold calling, email campaigns, LinkedIn outreach, and follow-ups on inbound enquiries.
• Qualify leads using BANT (Budget, Authority, Need, Timeline) or equivalent frameworks before handing off to the senior sales/pre-sales team.
• Track and update all leads, contacts, and opportunities in the CRM (Zoho CRM) with accurate notes and pipeline stage.
• Support the business development team in preparing proposals, commercial quotations, and scope documents for cybersecurity services (VAPT, compliance, staff augmentation) and product resale.
• Coordinate with the pre-sales team to schedule demos, client calls, and follow-up meetings.
• Follow up on sent proposals, track decision timelines, and flag deals at risk of stalling.
• Assist in preparing RFP/RFI responses and collateral as required.

CRM & Reporting

• Maintain the Zoho CRM pipeline with up-to-date deal stages, expected close dates, and commercial values.
• Prepare weekly and monthly pipeline reports for the sales leadership team.
• Track competitor activity, pricing intelligence, and market developments relevant to TechD's service lines.

Client Relationship Building

• Build and maintain professional relationships with prospective and existing clients through regular touchpoints.
• Understand client pain points around cybersecurity compliance, risk management, and security operations, and position TechD's services accordingly.
• Support client onboarding post-deal-closure in coordination with the delivery team.

Skills & Qualifications

Required

• 2–4 years of experience in inside sales, tele-sales, business development, or lead generation (IT/cybersecurity industry preferred).
• Strong verbal and written communication skills in English; Hindi proficiency is a plus.
• Comfortable with cold calling, email outreach, and LinkedIn prospecting at volume.
• Familiarity with CRM tools (Zoho CRM preferred; Salesforce, HubSpot also acceptable).
• Self-motivated, target-driven, and comfortable working in a fast-paced, high-volume pipeline environment.
• Graduate in any discipline (B.Tech / BBA / B.Com / MBA preferred but not mandatory).

Good to Have

• Basic understanding of cybersecurity services (VAPT, SOC, compliance, cloud security) or willingness to learn quickly.
• Prior experience selling IT services or SaaS products to mid-market / enterprise clients.
• Exposure to cybersecurity product vendors.
• Familiarity with Indian regulatory/compliance frameworks (RBI, SEBI, CERT-In, ISO 27001) as they relate to client needs.