Digital Marketing Manager

Threatcop; Dadri; On-site; INR 700,000 - 1,000,000; Full time

Benefits offered by this job

Health insurance

Gratuity payment

Employees' Provident Fund

Job summary

A leading cybersecurity company is looking for a Digital Marketing Manager to drive engagement and performance across multiple platforms. You'll develop strategies for social media, manage content, execute email campaigns, and lead a team within a fast-paced environment. Ideal candidates should have a Bachelor's/Master's degree and over 4 years of experience in the B2B IT/software sector. Attractive benefits and a strong learning environment are offered.

Qualifications

• 4+ years of experience in the B2B IT/software industry.
• Skilled in managing LinkedIn, Twitter, and other B2B platforms.
• Ability to track integrated digital campaigns.
• Strong communication skills.

Responsibilities

• Develop and execute social media strategies.
• Plan email campaigns to promote products.
• Conduct market research and provide insights.
• Lead the marketing team to meet business goals.

Skills

Social Media Management

Content Strategy

Email Marketing

Paid Ads

SEO

Google Analytics

Market Research

Team Management

Education

Bachelor's/Master's degree

Tools

Google Analytics

SE Ranking

SEMrush

Job description

Responsibilities

• Social Media Management: Develop and execute strategies, manage posts, track performance, and engage with the online community.
• Content Strategy: Work on content strategy for digital marketing activities, collaborate on visuals, and ensure brand consistency across all platforms.
• Email Marketing: Plan, execute, and analyze email campaigns to complement efforts and promote products with tailored content.
• Paid Ads: Assist in planning and executing integrated campaigns on different platforms (including Google AdWords, LinkedIn, Meta Ads), ensuring alignment and monitoring performance.
• SEO: Plan and execute strategies to improve website traffic, keyword rankings, and online visibility.
• Google Analytics and Search Console, SE Ranking, SEMrush: Track and analyze website performance using tools to find ways to improve and grow results.
• Market Research: Track industry trends, competitor activities, and provide insights for content and marketing strategies.
• Team Management: Plan, run, and review marketing campaigns while leading and supporting the marketing team to meet business goals.

Required Skills and Qualifications

• Bachelor’s/Master’s degree with 4+ years of experience in B2B IT/software industry.
• Experience in managing LinkedIn, Twitter, and other B2B platforms, driving engagement, and tracking performance.
• Ability to assist in planning and tracking integrated digital campaigns.
• Skilled in analyzing industry trends and competitor activities to inform strategies.
• Familiarity with tools such as Google Analytics, Search Console, SE Ranking, and SEMRUSH.
• Strong communication skills and experience working with cross-functional teams.

Why You\'ll Enjoy Working at Threatcop

• Get the fast learning and exciting environment of a startup, combined with the stable work and strong performance of a bigger company. There\'s lots of room to learn, grow, and share your ideas.
• We also provide good benefits like health insurance, a gratuity payment, and Employees\' Provident Fund (a savings plan for your future).
• We are an equal opportunity employer, where everyone has a fair chance.

About Us

Threatcop Inc. is a leading People Security Management (PSM) company and a sister concern of Kratikal. Threatcop helps organizations reduce the impacts of cyber threats by strengthening the cybersecurity posture of employees. With a focus on reducing social engineering and email-based attacks, we transform employees from the weakest link to the strongest line of defense. Serving over 250+ large enterprises and 600+ SMEs across 30+ countries, Threatcop assists clients in sectors such as E-commerce, Finance, BFSI, Healthcare, Manufacturing, and Telecom with clients like Axis Bank, Gail India, ONGC, MaxLife Insurance, Daman Insurance, UNICOIL, NPCI, Tata Consumer Products, and many others. We are a USA-based company, headquartered in Noida with offices in Mumbai, Pune, Bangalore, Chennai, Dubai, and Riyadh. We use the A-A-P-E (Assess, Aware, Protect, Empower) framework to deliver effective products such as TSAT, TLMS, TDMAR, C and TPIR to tackle evolving cyberthreats. By focusing on preventing human error, our People Security Management (PSM) approach empowers organizations to foster a culture of cybersecurity awareness to tackle modern cyber threats.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Writing/Editing, and Strategy/Planning

Industries

• Computer and Network Security