Sales Development Representative

Soch Street; Chennai District; On-site; INR 480,000 - 720,000; Full time

Job summary

Soch Street is seeking a driven Sales Development Representative (SDR) with 1–3 years of outbound sales experience to build a strong pipeline across India. You will identify, engage, and qualify mid-market and enterprise prospects, working closely with the sales team to create meaningful conversations and generate qualified opportunities.

Based in Chennai, you will perform cold calls, emails, LinkedIn outreach, and other channels, maintain accurate CRM records, and track outreach metrics.

Qualifications

• 1–3 years SDR or outbound sales experience.
• Experience focusing outbound prospecting on India.
• Experience targeting mid-market and enterprise customers.
• Strong communication and lead qualification skills.

Responsibilities

• Identify and research mid-market and enterprise accounts across India.
• Build targeted prospect lists based on industry, company size, use case, and potential.
• Execute outbound prospecting through cold calls, email, LinkedIn, and other channels.
• Identify and engage decision-makers and stakeholders.
• Personalise outreach based on account requirements.
• Qualify prospects based on need, authority, fit, and buying intent.
• Schedule qualified meetings and create sales opportunities for the sales team.
• Maintain CRM data and track outreach performance.

Skills

Outbound sales

Lead generation

Pipeline building

Cold calling

Account research

Relationship-building

Target orientation

Pipeline ownership

Tools

CRM software

Sales engagement tools

LinkedIn

Job description

Location: Chennai

Experience: 5 days WFO

Work Type: Full-time

About the company:

We are working with a fast-growing AI Voice-Tech product company building intelligent AI agents that help businesses automate customer conversations across sales, support, collections, and other high-volume workflows.

The platform enables businesses to engage customers through voice and other communication channels, with multilingual capabilities and integrations into existing CRM, telephony, and business systems. The solutions are particularly relevant for industries such as financial services, lending, insurance, healthcare, and other customer-centric businesses.

The company is focused on helping businesses scale customer engagement, improve operational efficiency, and deliver consistent customer experiences through AI-powered conversations.

About the Role

We are looking for a driven Sales Development Representative (SDR) with 1–3 years of experience in outbound sales, business development, or sales development.

The role focuses on building a strong sales pipeline across the Indian market by identifying, engaging, and qualifying mid-market and enterprise prospects. You will work closely with the sales team to create meaningful conversations with potential customers and generate qualified opportunities.

• Identify and research mid-market and enterprise accounts across India.
• Build targeted prospect lists based on industry, company size, use case, and business potential.
• Execute outbound prospecting through cold calls, email, LinkedIn, and other channels.
• Identify and engage relevant decision-makers and business stakeholders.
• Personalise outreach based on account and prospect requirements.
• Understand prospect pain points and identify potential use cases for AI Voice solutions.
• Qualify prospects based on business need, authority, potential fit, and buying intent.
• Schedule qualified meetings and create sales opportunities for the sales team.
• Maintain consistent follow-ups across multiple touchpoints.
• Work closely with Account Executives and sales leadership for effective opportunity handover.
• Maintain accurate prospect and activity information in CRM systems.
• Track outreach performance, conversion rates, and pipeline contribution.
• Continuously improve outbound strategies and prospecting approaches.

Required Skills

• 1–3 years of experience in SDR, BDR, Outbound Sales, Inside Sales, or Business Development.
• Strong hands-on experience in India-focused outbound prospecting.
• Experience targeting mid-market and enterprise customers.
• Strong cold-calling, email, LinkedIn, and outbound prospecting skills.
• Experience identifying and engaging decision-makers and senior stakeholders.
• Strong lead generation and pipeline-building capabilities.
• Excellent verbal and written communication skills.
• Strong account research and prospecting abilities.
• Good understanding of lead qualification and sales processes.
• Strong follow-up and relationship-building skills.
• Comfortable working with sales targets and activity metrics.
• Strong ownership, persistence, and execution skills.
• Ability to work effectively in a fast-paced product environment.

Good to Have

• Experience in B2B SaaS, AI, Voice AI, or Conversational AI.
• Experience selling technology or enterprise products.
• Exposure to FinTech, BFSI, healthcare, or other enterprise-focused industries.
• Familiarity with CRM and sales engagement tools.
• Experience with account-based prospecting.
• Understanding of enterprise sales cycles and stakeholder mapping.

What We’re Looking For

• Strong India-focused outbound sales experience.
• Experience working with mid-market and enterprise customers.
• Strong communication and interpersonal skills.
• Ability to identify relevant prospects, decision-makers, and business opportunities.
• Candidates who are comfortable with cold calling and proactive prospecting.
• Strong target orientation and ownership of pipeline generation.
• Ability to work from the Chennai office 6 days a week.
• Candidates who can clearly explain their individual contribution to pipeline generation and sales outcomes