Sales Development Rep. Lead

Pixelo Digital; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Pixelo Digital is seeking an SDR Lead (B2B SaaS) to bridge product, marketing, and engineering, building scalable revenue-focused workflows with automation and integration tools. You’ll own outbound motions, craft multi-channel campaigns, and optimize lead routing and enrichment to drive high-quality meetings.

The role emphasizes growth engineering instincts, tooling passion, and data-driven GTM pipelines using platforms like Clay, n8n, and make.com.

Qualifications

• 3 - 5 years of experience in Sales Development role.
• Proven experience in booking meetings through cold email outreach, LinkedIn outreach, and cold calling.
• Strong understanding of B2B prospecting, ICPs, buyer personas, account research, and outbound sales processes.
• Excellent written and verbal communication skills, with the ability to adapt messaging based on different industries, buyer personas, and markets.
• Experience using outbound sales and prospecting tools.

Responsibilities

• Develop and execute lead-generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
• Design, implement, and optimise multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
• Deliver a weekly set number of SQLs, MQLs, and meetings via outbound marketing motion.
• Collaborate with content marketing to develop and optimise lead-generation messaging.
• Implement lead nurturing programs leveraging marketing automation and CRM tools.
• Analyse and report on campaign performance to improve ROI.

Skills

Cold emailing

LinkedIn outreach

Cold calling

B2B prospecting

CRM usage

Lead generation

Campaign management

Data enrichment

Outreach sequencing

Cross-functional collaboration

Tools

Smartlead

Instantly

Phantombuster

Prospectoo

Apollo

Lusha

Job description

We’re looking for an SDR Lead (experience in B2B SaaS) who can bridge the gap between product, marketing, and engineering to build and scale revenue-focused workflows. If you’re a technically sound, detail-oriented operator with deep expertise in automation, enrichment, lead routing, and tool integrations, we’d love to connect.

This role is ideal for someone with strong growth engineering instincts, a passion for tooling, and the ability to build data-driven, automated GTM pipelines using cutting-edge platforms like Clay, n8n, make. com, and more.

Key Responsibilities

• Develop and execute lead-generation outbound strategies and campaigns that align with business objectives and drive revenue growth.
• Design, implement, and optimise multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
• Deliver a weekly set number of SQL’s, MQL’s, and meetings via Outbound marketing motion, being accountable for the results
• Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
• Collaborate closely with the content marketing team to develop and optimise high-quality lead-generation outbound messaging
• Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
• Analyse and report on the performance of lead generation campaigns, providing insights and recommendations to optimise marketing effectiveness and increase ROI.
• Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes.
• Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies.
• Manage client relationships, ability to strategise and present cohesively.

Qualification

• 3 - 5 years of experience in Sales Development role
• Proven experience in booking meetings through cold email outreach, LinkedIn outreach, and cold calling.
• Strong understanding of B2B prospecting, ICPs, buyer personas, account research, and outbound sales processes.
• Excellent written and verbal communication skills, with the ability to adapt messaging based on different industries, buyer personas, and markets.
• Experience using outbound sales and prospecting tools such as Smartlead, Instantly, Phantombuster, Prospectoo, Apollo, Lusha, or similar platforms.
• Experience working with CRM systems and maintaining accurate prospect and activity records.
• Strong analytical mindset with the ability to review outreach performance and identify areas for improvement.
• Exposure to prospect list building, data enrichment, outreach sequencing, or managing end-to-end outbound campaigns will be an added advantage.
• Self-motivated, target-driven, and accountable for achieving meeting-generation goals.
• Strong project management and organisational skills, with the ability to manage multiple outreach campaigns and target segments simultaneously.
• Ability to work collaboratively with Sales, Marketing, and other cross-functional teams.

Contact Information: [e-mail]