Sales Coordinator

Astek Group; Bhestan; On-site; INR 450,000 - 700,000; Full time

Job summary

Astek Electricals India Pvt. Ltd. in Surat, Gujarat, is seeking a Digital Sales & Marketing Executive to strengthen online presence, generate qualified B2B leads, and support sales growth through digital channels for electrical control panels and related products.

You will manage LinkedIn, the website, SEO, content creation with Canva, and run campaigns on Google Ads and LinkedIn, coordinating with the Sales & Marketing team to convert inquiries into opportunities and track performance.

Qualifications

• Bachelor’s degree in marketing or related field.
• Experience in B2B digital marketing and lead generation.
• Proficient with LinkedIn marketing and basic SEO concepts.

Responsibilities

• Manage and update digital presence on LinkedIn, website, and social platforms.
• Plan and execute digital campaigns for electrical panels and related products.
• Generate B2B leads via LinkedIn, Google, email marketing, and directories.
• Coordinate with sales to convert inquiries into opportunities.
• Create engaging content and promotional materials.
• Support SEO, website updates, and digital reporting.
• Monitor campaigns, track leads and traffic, and prepare reports.

Skills

Digital marketing

LinkedIn marketing

SEO basics

Google Analytics

Content creation (Canva)

Lead generation

MS Excel

Communication & research

Education

Bachelor's degree in Marketing/Business Administration or related field

Tools

LinkedIn

Google Ads

Google Analytics

Canva

Job description

Job Description: Sales Coordinator

Job Summary

Astek Electricals India Pvt. Ltd. is looking for a creative and result-oriented Digital Sales & Marketing Executive to strengthen the company's online presence, generate business leads, and support sales growth through digital marketing channels. The candidate will be responsible for managing digital platforms, promoting electrical control panels and related products, generating qualified leads, and coordinating with the sales team to convert inquiries into business opportunities.

Key Responsibilities

1. Manage and update the company's digital presence, including LinkedIn, the website, and other relevant social media platforms.
2. Plan and execute digital marketing campaigns to promote electrical control panels, HT/LT panels, switchgear, and related products.
3. Generate B2B leads through LinkedIn, Google, email marketing, online directories, and other digital channels.
4. Identify potential customers, industries, contractors, consultants, EPC companies, and business opportunities.
5. Create engaging marketing content, product posts, company updates, brochures, and promotional materials.
6. Manage LinkedIn outreach, lead follow-ups, and customer engagement to develop new business opportunities.
7. Support SEO activities, website content updates, and online brand visibility.
8. Plan and monitor digital advertising campaigns, including Google Ads and LinkedIn Ads, where required.
9. Track leads, campaign performance, website traffic, and conversion rates, and prepare regular reports.
10. Coordinate with the Sales & Marketing team to qualify leads, schedule meetings, follow up on inquiries, and support business development.
11. Maintain a digital lead database and update customer interactions and follow-up status.
12. Monitor competitors, industry trends, and digital marketing opportunities in the electrical and industrial sector.

Required Skills

• Knowledge of digital marketing, social media management, and B2B lead generation.
• Practical experience with LinkedIn marketing and professional networking.
• Basic knowledge of SEO, Google Analytics, Google Ads, and email marketing.
• Proficiency in MS Excel, MS Word, and digital reporting.
• Content creation skills using Canva or similar design tools.
• Good communication, research, analytical, and follow-up skills.
• Ability to generate quality leads and support measurable sales growth.

Preferred Candidate Profile

• Experience in B2B digital marketing, preferably in electrical, industrial, engineering, or manufacturing industries.
• Understanding of LinkedIn lead generation and customer acquisition.
• Ability to identify target industries and decision-makers for electrical panel projects.
• A proactive, creative, and target-oriented approach with a focus on lead generation and business development.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Lead-to-inquiry and inquiry-to-order conversion rates.
• Growth in LinkedIn engagement and website traffic.Number of potential customers identified and contacted.
• Digital campaign performance and cost per lead.
• Timely reporting and follow-up of generated leads.

Company: Astek Electricals India Pvt. Ltd.
Location: Surat, Gujarat
Department: Sales & Marketing
Experience: 13 Years (Preferred)
Qualification: Graduate in Marketing, Business Administration, or a relevant field
Employment Type: Full-Time, On-Site

Astek Electricals India Pvt. Ltd.
Website: https://astekelectricals.com/