Sales And Marketing Specialist

Garodia Group; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Garodia Group, a third‑generation real estate organization in Mumbai, seeks a Marketing Sr Executive to drive integrated campaigns for lead generation, brand visibility, and sales enablement. You will manage digital campaigns, CRM operations, content, and on‑ground marketing activities.

Role involves coordinating with vendors, optimizing portals, and executing influencer PR initiatives while maintaining high standards of professionalism and governance.

Qualifications

• Bachelor’s degree in related discipline.
• Minimum 2 years of experience in marketing and lead generation.
• Strong understanding of Meta advertising platforms and LinkedIn.
• Experience in WhatsApp automation campaigns.
• Proficiency in MS Excel, Google Sheets, G Suite and basic analytics tools.
• Working knowledge of CRM systems and digital record management.
• Excellent communication skills in English (written and verbal).
• Strong analytical, organizational and multitasking abilities.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Execute marketing strategies to generate qualified leads and support sales conversions.
• Plan, execute and optimize performance marketing campaigns on Meta, Google and other platforms.
• Manage CRM workflows, lead lifecycle tracking, and automation.
• Run WhatsApp automated marketing campaigns to engage customers and partners.
• Optimize listings on property portals and maintain digital presence.
• Conduct market research and analyze campaign data to guide decisions.
• Coordinate tele-callers, follow-up, and reporting on leads.
• Plan influencer marketing, PR, broker meets and on-ground events.
• Coordinate with vendors for collaterals, photo shoots and media execution.
• Develop media plans across outdoor, print and digital channels.
• Create and edit marketing content and manage company website updates.
• Ensure documentation and CRM/ERP records are audit-ready.

Skills

Meta advertising platforms

LinkedIn

Digital marketing tools

WhatsApp automation campaigns

Content coordination

CRM systems

MS Excel

Google Sheets

G Suite

Analytical abilities

Communication in English

Teamwork and independence

Education

Bachelor’s degree in related discipline

Tools

CRM systems

MS Excel

Google Sheets

G Suite

Job description

Garodia Group is a third-generation real estate organization with a strong presence in Mumbai’s redevelopment and residential real estate sector. The Group is focused on strengthening its marketing capabilities to drive lead generation, brand visibility, and customer engagement while maintaining high standards of professionalism, governance, and operational excellence.

Role Description

The Marketing will be responsible for executing integrated marketing initiatives to support lead generation, brand building, and sales enablement across residential real estate projects. The role involves hands‑on management of digital marketing campaigns, CRM operations, content coordination, vendor engagement, and on‑ground marketing activities.

Key Responsibilities

• Execute marketing strategies to generate qualified leads and support sales conversions.
• Plan, execute, and optimize performance marketing campaigns on Meta, Google, and other digital platforms.
• Manage CRM systems, including lead entry, workflow configuration, automation triggers, and lead lifecycle tracking.
• Execute WhatsApp automated marketing campaigns to engage customers, brokers, and channel partners.
• Optimize and manage listings on property portals such as 99acres, Magicbricks, and Housing.com.
• Conduct market research and analyze campaign data to support informed marketing decisions.
• Manage tele-callers and ensure effective follow‑up, lead tracking, and reporting.
• Plan and execute influencer marketing, PR initiatives, broker meets, and on‑ground promotional events.
• Coordinate with vendors for collaterals, photo shoots, site branding, digital assets, and media execution.
• Develop and implement media plans covering outdoor, print, BTL, and new‑age digital media.
• Create and edit marketing content including posts, advertisements, videos, and creatives.
• Manage and maintain the company website and overall digital presence.
• Ensure accurate documentation, audit‑ready records, and timely updating of all activities in CRM / ERP systems.

Qualifications & Skills

• Bachelor’s degree in related discipline.
• Minimum 2 years of experience in marketing and lead generation (freshers with strong relevant skills may be considered).
• Strong understanding of Meta advertising platforms, LinkedIn, digital marketing tools, etc.
• Experience in executing WhatsApp automation campaigns.
• Proficiency in MS Excel, Google Sheets, G Suite, and basic analytics tools.
• Working knowledge of CRM systems and digital record management.
• Excellent communication skills in English (written and verbal).
• Strong analytical, organizational, and multitasking abilities.
• Ability to work independently and collaboratively in a fast‑paced environment.

This role offers significant exposure to end‑to‑end real estate marketing within a growing organization. The Marketing Sr executive will gain hands‑on experience in performance marketing, CRM‑driven sales support, brand building, and on‑ground activation, with opportunities for professional growth based on performance and capability.