Brand Manager - Marketing - Mumbai

Justo RealFintech Ltd; Mumbai; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Justo RealFintech Ltd is seeking an Entry to Mid-Level Marketing professional to lead and execute strategic marketing initiatives in the real estate sector. You will drive campaigns across digital and traditional channels, manage budgets, and collaborate with sales and product teams to optimize lead generation and brand visibility.

The role requires strong analytical skills, stakeholder management, and a proven track record in campaign management within fast-paced environments.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• An advanced degree (e.g., MBA) is advantageous.

Responsibilities

• Strategic Marketing Planning: Develop and execute comprehensive marketing strategies tailored to the real estate market, including residential, commercial, and investment properties.
• Campaign & Brand Management: Plan and manage marketing campaigns across various channels including digital advertising, social media, email marketing, print media, and events.
• Lead Generation: Design and implement strategies to attract and convert potential buyers, sellers, and investors.
• Market Research and Analysis: Conduct market research to identify opportunities, trends, and competitive dynamics within the real estate sector.
• Budget Oversight: Develop and manage the marketing budget.
• Collaboration: Work closely with sales, development, and other departments to align marketing efforts with business objectives.
• Content Monitoring: Oversee the production of engaging content including property listings, blog posts, social media updates, and promotional materials.
• Performance Monitoring: Track and analyse marketing performance metrics such as lead generation, conversion rates, and campaign effectiveness.

Skills

Marketing strategy

Campaign management

Lead generation

Market research

Budget oversight

Team leadership

Data analysis

Content marketing

Education

Bachelor's degree in Marketing or related field

MBA (advantageous)

Tools

SEO

PPC

Microsoft Office

Job description

Department: Marketing

Job Role: Marketing (Real Estate)

Job Title: Entry to Mid-Level

Department: Marketing

Profile Summary

This role requires a dynamic leader with a strategic mindset, strong analytical skills, and a proven track record in marketing and campaign management. The ideal candidate will be adept at managing multiple stakeholders, driving innovation, and delivering results in a fast-paced environment.

Key Responsibilities

• Strategic Marketing Planning:
• Develop and execute comprehensive marketing strategies tailored to the real estate market, including residential, commercial, and investment properties.
• Align strategies with company goals and market trends to drive business growth.
• Campaign & Brand Management:
• Plan and manage marketing campaigns across various channels including digital advertising, social media, email marketing, print media, and events.
• Ensure campaigns are targeted, effective, and adhere to brand guidelines.
• Strengthen and maintain the company's brand identity in the real estate market.
• Ensure consistency in messaging, visual elements, and positioning across all marketing materials and platforms.
• Lead Generation:
• Design and implement strategies to attract and convert potential buyers, sellers, and investors.
• Utilize online and offline tactics to generate high-quality leads and enhance the company's client base.
• Market Research and Analysis:
• Conduct market research to identify opportunities, trends, and competitive dynamics within the real estate sector.
• Use data-driven insights to inform marketing strategies and optimize performance.
• Budget Oversight:
• Develop and manage the marketing budget.
• Allocate resources efficiently to maximize return on investment and achieve marketing goals within budget constraints.
• Collaboration:
• Work closely with sales, development, and other departments to align marketing efforts with business objectives.
• Support property launches, promotional events, and other initiatives with targeted marketing strategies.
• Content Monitoring:
• Oversee the production of engaging content including property listings, blog posts, social media updates, and promotional materials.
• Ensure content is compelling, accurate, and tailored to the target audience.
• Performance Monitoring:
• Track and analyse marketing performance metrics such as lead generation, conversion rates, and campaign effectiveness.
• Provide regular reports and actionable insights to optimize future marketing efforts.

Preferred Candidate Profile

• Bachelor's degree in Marketing, Business Administration, or a related field. An advanced degree (e.g., MBA) is advantageous.
• Minimum of 8 years of marketing experience, with at least 3 years in the real estate industry.
• Demonstrated success in managing marketing campaigns and driving business results.
• Proven leadership and team management abilities.
• Strong understanding of real estate market dynamics and trends and real estate software's.
• Capable in monitoring digital marketing tools and strategies (e.g., SEO, PPC, social media).
• Excellent communication and negotiation skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to analyse data and translate insights into actionable strategies.
• Creative thinking with a keen eye for detail and design.